5 Expert Tips on Maximizing your PR Strategy

Posted on: 04-05-2017
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Brand promotion has never been never easy. But thanks to the digital age, social media, and more personalized marketing strategies, public relations has become more complicated and nuanced than ever before. It’s also become more important if you want to get noticed in a noisy world.

But don’t let the new methods of promotion intimidate you. It’s easier than you think to get the basics down and get your company name in front of more, and better qualified, leads. We’ve put together 5 of our top tips to make you and your business more visible.

Develop an Effective Blog

These days, just having a blog isn’t enough. To make your blog work for you, it needs to provide value to your readers. But how can you build a blog that accomplishes this? To begin with, an effective blog is kept up to date with helpful and relevant information. Use your experience to inform your audience and provide insightful articles that speak to your clients and potential clients. By having posts that highlight your expertise, you’ll build trust with an audience who will look to you for advice, information, and eventually for help when they need your services.

Also make sure to cover trending topics, giving your take on recent happenings and industry news. This will improve your rankings with search engines, especially if you’re using appropriate SEO keywords to attract visitors who are searching for more information on what you’re writing about.

Don’t forget the imagery. The right image that speaks to the subject of your post helps to attract attention and hint at what the reader will take away from the article. These images can also be used while promoting your post on social media.

Become a Thought Leader

Sharing expertise with outlets in your industry can help raise awareness of your brand and establish you as a knowledgeable leader in your space.

Identify topics that are important in the industry you want to reach, that you can write on authoritatively, and can add to the readership’s understanding of the topic. The idea is to establish yourself as an expert, not to directly sell your products or services. This indirect method of promotion helps to build trust, increases your credibility, and positively influences your reputation in the industry.

Make Social Work for You

Social media has become such an integral part of our lives, but few companies use it to its full advantage. Social media is a place where you can really connect with your targeted audience, but even more, it’s a place where you can listen to that audience to gain a better understanding of their needs and values.

Make sure you are following people who are aligned with your goals – from individuals to influencers. And be careful to share posts that are of interest to your audience. An occasional Tweet promoting your company is fine, but if that’s all you ever post you’ll lose followers quickly.

Be sure that you’re spending time on the social media channels best suited for your business. Facebook is fine for some companies, but others will find more traction on LinkedIn groups. Understand your audience and where they spend their time online. This will let you invest your most important currency – your time – in the channels where it will have the largest impact.

Explore New Audiences

Expand your reach by thinking outside of your industry. You’re not trying to sell to people who do what you do. You likely have specific verticals that you’re focused on, whether that be healthcare, hospitality, government, food service or any other. These are the audiences you want to get the attention of.

Do some research into opportunities that will get your brand in front of audiences within those verticals. For instance, seek out speaking engagements at industry events, propose a webinar to a group related to the vertical, or create a cross-promotional opportunity both online and offline where you can gain access to their audiences and get your message out to take advantage of an untapped revenue stream.

Let Your Customers be Your Cheerleaders

Word of mouth marketing has always been the most effective way to sell your services, and there are ways that you can help draw out this kind of brand ambassadorship from your happy clients. Develop strong and impactful case studies that showcase the actual success you have achieved for your clients and put them front and center on your site. Include testimonials and real data on the benchmarks you’ve met or exceeded. If you have charismatic clients, take advantage of this with a testimonial video. Interviewing your clients about the partnership allows them to speak in their own words about you.

These expert tips will set you on the right track to maximizing the promotion of you and your brand. If you have questions or if you are ready to start your own strategy for maximum brand messaging, contact us at info@mossnetworks.com.

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