In The Spotlight

Clients in the News

Posted on: 10-31-2014
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Our clients have been up to some incredible things lately, and we are so excited to be able to help them spread the word! From feature stories to byline articles, our clients had some major industry exposure recently. Read all about their recent accomplishments here:

 

 

 

ISO_Agent_logo  Vendors Seeking ISOs To Promote…

Feature in Wired Insights: How Technology Is Personalizing the Ad Experience

Posted on: 08-08-2014
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Bonnie Moss put together a featured column for Wired Insights that discusses How Technology Is Personalizing the Ad Experience. Bonnie developed this piece to educate readers on how the growing buying power of millennials are driving technology to create more personalized online advertising in real-time.

Click here to read the full article

Clients in the News

Posted on: 08-05-2014
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Quite a few of our clients recently celebrated partnerships with some major brands, and saw the amazing results that can come from synergy between complementary companies! We couldn’t be happier to help announce these partnerships, check out these and other recent press wins:

 

 

 

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Feature Article in SmallBiz Daily: How to Engage With Journalists on Twitter

Posted on: 07-18-2014
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Our President and Founder, Bonnie Moss, was featured in SmallBiz Daily with her contributing column discussing How to Engage With Journalists on Twitter. The educational article discusses the basics of social media etiquette on Twitter and provides some great tools to increase exposure and relationships with targeted publications.

Click here to read the full article

 

 

Content, Social & PR: The Trifecta of Brand Marketing

Posted on: 07-08-2014
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Brand managers have begun to realize that, for the last ten years, traditional marketing approaches haven’t been working. Interruptive marketing is dying a slow death and being replaced with a consumer-driven approach that puts content at the center of the strategy. This strategy is supported by both the rise of social media and traditional PR…

Clients in the News

Posted on: 07-02-2014
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Our clients have had a lot of exciting announcements, and helping them gain some major press exposure is something we love to celebrate! You can see some of the recent press hits for our clients here:

 

 

 

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Guest Post from SocialTyze: 5 Steps for Planning your Social Strategy

Posted on: 06-27-2014
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By John Bohan, Founder & CEO of Socialtyze

We are living through a transformational shift in the way the world communicates. The development of social platforms, like Facebook, Twitter and Pinterest, have helped to inspire that change. The traffic on these platforms is huge – 700MM daily active users on Facebook and 100MM daily active users on Twitter. Pinterest is…

Featured Story in ISO&Agent: Marketing Practices That Can Drive Business

Posted on: 06-19-2014
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Our President and Founder, Bonnie Moss, was featured in the May/June issue of ISO&Agent with her contributing column discussing the Five Marketing Practices That Can Drive Business For ISOs.

Click Here to Read the Column!

Two Big Wins for our Clients at Portada’s Latin American Advertising and Media Awards

Posted on: 06-16-2014
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Portada recently announced the winners of the 2014 Latin American Advertising and Media Awards, and we are so excited to share that two of our clients, DataXpand and Headway Digital, both received an award! DataXpand won the Top Digital Media Innovator Award, and Martin Kogan, CEO and co-founder of Headway Digital, received the award for Top Panregional…

PR misconceptions that could be hurting your bottom line

Posted on: 05-20-2014
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Return on investment (ROI) is one of the most fundamental criteria for any successful business owner. It’s so important that companies will spend countless hours creating, adjusting and re-adjusting their sales and marketing initiatives in the hopes of bringing in the highest possible ROI. Sales and marketing have always been viewed as the most direct path to increasing your…