In The Spotlight

Moss Networks Welcomes Newest Member, Zaida Diaz

Posted on: 10-30-2017
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Moss Networks is excited to introduce Zaida Diaz as the newest member of our Marketing and PR team! As part of our growing company, Zaida will help us in continuing to execute innovative campaigns and media strategies for our clients. In addition to earning degrees in Journalism and Communication Studies at Cal State Northridge, the recent grad has also acquired…

Clients in the News

Posted on: 10-16-2017
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While some of our clients are making headlines for their continued global expansion, others are providing industry expertise for those looking to stay up to date with technological developments in the retail and technology spaces. Topics explored include the pros and cons of marketplace selling, common misconceptions about data-driven marketing, and holiday fraud spike preventative strategies for businesses. Check…

Bonnie Moss Featured in PR News, Discusses the Profitable Audience You Might be Ignoring

Posted on: 10-09-2017
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Moss Networks CEO and Founder, Bonnie Moss, explains how developing a marketing strategy to those who are already your brand loyalists can benefit your business in the long term in the article “10 Tips to Help Make Existing Customers Love Your Brand Even More” published in PR News. While many companies spend a lot of their marketing efforts on…

A Picture is Worth 1000 Words – Using Imagery in Your Communications

Posted on: 08-28-2017
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Some brands seem to have the use of images dialed in. Others seem to think it’s unnecessary decoration to their websites, blogs, and press releases.

Images as part of your communications are far more than pretty pictures or distractions to your message and content. In fact, images help to make your communication more readable, more memorable and can raise the…

Clients in the News

Posted on: 08-07-2017
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There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:

 

 

 

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Harnessing the Power of Thought Leadership

Posted on: 06-15-2017
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It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.

If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing”…

Clients in the News

Posted on: 06-07-2017
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Targeting content to the right audience is a vital piece of any comprehensive thought leadership strategy. The industries you serve may be looking for your guidance and expertise, but they don’t know where to find it. Creating educational content tailored for that vertical and getting it placed in an industry-specific trade will not only get you the right kind…

Here’s How to Define Your Email Marketing Goals

Posted on: 05-22-2017
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Every week there is a new article claiming that email is dead, or a new collaboration platform professing to be the killer of email as a communications medium.

But to date, none of that has happened. In fact, email marketing remains among the most profitable, highest return on investment channel for reaching your audience, even Millennials.

According to eMarketer, a survey…

[Case Study] ClearSale Gets New Brand Messaging; Experiences 300% Increase in Traffic, 25% Increase in Conversions

Posted on: 05-11-2017
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ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the…

Bonnie Moss Featured in PaymentsJournal: US Branding for International Payments Businesses

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The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win…