In The Spotlight

How to Ask for Killer Customer Testimonials

Posted on: 03-14-2013
Testimonial with Thanks on white with glasses on paper

Having testimonials about your company or service is an important tool to help potential clients learn more about you. The problem is many testimonials aren’t very good, either they sound like sales pitches or state exaggerated praises of a product or service.

Therein lies the problem. We expect you to have glowing testimonials. So most of us (read: most of…

Why We Love Being In PR!

Posted on: 02-14-2013
ScreenHunter_01 Feb. 14 16.35

In honor of Valentine’s Day this year, we thought we would get the team together today and talk about some of the main reasons why we got into this industry, why we stayed, and why Moss Networks loves being in Public Relations. There were so many great reasons shared, we thought we would compile them into a post about…

Moss Networks Produces 4th Annual iDate Awards

Posted on: 02-08-2013

Moss Networks was thrilled to produce the iDate Awards for the 4th year in a row. The iDate Awards celebrates the biggest names in the online dating industry and are put on by the Internet Dating Conference (iDate) and Online Personals Watch. This year the event took place in Las Vegas which gave us the opportunity to turn up…

Make Your Newsletters Work for You

Posted on: 09-12-2012

Do you have a newsletter? If you don’t, you should. I can’t think of any industry, any company, that wouldn’t see some measure of increased lead generation and customer retention with a well-written newsletter. The trouble is, there’s a lot of lousy newsletters out there.

Several things differentiate the great newsletters from the mediocre, but they all boil down to…

Why Is Strategic Planning So Important in Marketing?

Posted on: 07-13-2012
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These days we can’t afford to guess and hope that our efforts will pay off. We have to think strategically about every task we take on and put a plan in place that garners the most results.

Unfortunately, too many companies guess and hope with their marketing activities. This is why strategic planning is so important in marketing. With careful…

How to Reassess Your Website Strategy

Posted on: 05-23-2012

When was the last time you updated your website? When was the last time you were proud to show off your website to a new customer?

And most importantly, when was the last time you took a critical look at your website, to assess if your website is achieving the results it should be?

If you’re not sure – or if…

Bonnie Moss Speaks on NBC News Radio!

Posted on: 03-01-2012

We were so excited that our President and Founder, Bonnie Moss, was invited to speak on the BizNinja program on NBC News Radio this past February. BizNinja is a live radio program that discusses every facet of entrepreneurship and running a business. Bonnie was invited onto the program to discuss the purpose of Public Relations, impact…

Social Media Takes Event Planning to the Next Level

Posted on: 03-10-2011

We all know the importance of social networking by now, however few companies are effectively utilizing social media to maximize their event marketing efforts. Companies need to further integrate social media channels into their planning efforts to ensure that the momentum and buzz generated by corporate events have a greater impact than just the event itself. Simple things like a Facebook fan page with a custom event…

Ultimate Affiliate Event Packs a BIG Punch at Affiliate Summit West!

Posted on: 12-07-2010

Los Angeles, CA (December 8, 2010) – Moss Networks announcesthe inaugural Ultimate Affiliate Event ( taking place on January 9, 2011 to kick start Affiliate Summit West,the premier affiliate marketing conference in Las Vegas.

The Ultimate Affiliate Event (UAE) was created as an impactful way for companies to…

Moss Networks Rocks ad:tech NY 2010!

Posted on: 11-11-2010

Marketing, PR and event production powerhouse Moss Networks ( rocked the ad:tech conference last week by opening up the show with their notable VIP MIX+MINGLE event at La Pomme Nightclub on November 02, 2010 in NYC.

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