In The Spotlight

Make Your Newsletters Work for You

Posted on: 09-12-2012

Do you have a newsletter? If you don’t, you should. I can’t think of any industry, any company, that wouldn’t see some measure of increased lead generation and customer retention with a well-written newsletter. The trouble is, there’s a lot of lousy newsletters out there.

Several things differentiate the great newsletters from the mediocre, but they all boil down to…

Why Is Strategic Planning So Important in Marketing?

Posted on: 07-13-2012
puzzle - together2

These days we can’t afford to guess and hope that our efforts will pay off. We have to think strategically about every task we take on and put a plan in place that garners the most results.

Unfortunately, too many companies guess and hope with their marketing activities. This is why strategic planning is so important in marketing. With careful…

How to Reassess Your Website Strategy

Posted on: 05-23-2012

When was the last time you updated your website? When was the last time you were proud to show off your website to a new customer?

And most importantly, when was the last time you took a critical look at your website, to assess if your website is achieving the results it should be?

If you’re not sure – or if…

Bonnie Moss Speaks on NBC News Radio!

Posted on: 03-01-2012

We were so excited that our President and Founder, Bonnie Moss, was invited to speak on the BizNinja program on NBC News Radio this past February. BizNinja is a live radio program that discusses every facet of entrepreneurship and running a business. Bonnie was invited onto the program to discuss the purpose of Public Relations, impact…

Social Media Takes Event Planning to the Next Level

Posted on: 03-10-2011

We all know the importance of social networking by now, however few companies are effectively utilizing social media to maximize their event marketing efforts. Companies need to further integrate social media channels into their planning efforts to ensure that the momentum and buzz generated by corporate events have a greater impact than just the event itself. Simple things like a Facebook fan page with a custom event…

Ultimate Affiliate Event Packs a BIG Punch at Affiliate Summit West!

Posted on: 12-07-2010

Los Angeles, CA (December 8, 2010) – Moss Networks announcesthe inaugural Ultimate Affiliate Event ( taking place on January 9, 2011 to kick start Affiliate Summit West,the premier affiliate marketing conference in Las Vegas.

The Ultimate Affiliate Event (UAE) was created as an impactful way for companies to…

Moss Networks Rocks ad:tech NY 2010!

Posted on: 11-11-2010

Marketing, PR and event production powerhouse Moss Networks ( rocked the ad:tech conference last week by opening up the show with their notable VIP MIX+MINGLE event at La Pomme Nightclub on November 02, 2010 in NYC.

Sponsors DankCash (, (, LoudMo ( and Webair (

Moss Networks Annouces The VIP Mix+Mingle Coming to NYC!

Posted on: 09-27-2010

Moss Networks will be producing the highly anticipated VIP Mix + Mingle event ( to kick off the ad:tech NY show on November 2nd. The event will take place at La Pomme NightClub where guests will be treated to complimentary top shelf drinks, great networking among industry leaders, Live DJ and entertainment.

This invite only event allows sponsors to…

Are Your Public Relations Tactics Creating Pull Marketing Opportunities?

Posted on: 06-23-2010

Did you know that a recent study by IDG Market Fusion discovered that 80% of companies said that they “found” their vendors rather than their vendors finding them? Decision makers within these companies  first educate themselves on the available solutions before they ever think about who to purchase from. In the past, these executives would request information via snail…

Your Online Reputation is Showing, Don’t Go Through the Web Naked!

Posted on: 05-07-2010

I know what you are thinking… As a business it should not be difficult to increase the ranking for my brand name and/or website … right? Well, the truth is that it really isn’t difficult and doesn’t take a whole lot of resources and effort in most cases. So, what do you do when you have negative results ranking…