In The Spotlight

Headway Digital Featured in AdExchanger

Posted on: 11-20-2013

Moss Networks client Headway Digital was recently featured with an article in AdExchanger’s “Data-Driven Thinking” column. Co-CEO Martin Kogan discusses the 5 considerations for success when it comes to brands looking to expand their market share and break into the emerging markets.

Read the full article here:

Forbes Features Moss Networks Client

Posted on: 09-04-2013

Forbes recently featured our client – Charles Hogan, CEO of Tranzlogic – to discuss how small businesses can turn data into actionable insights in a series called “Data for Dummies.”

Charles provided readers with a simple three-step process to get started. Click on the link below to check out this informative article highlighting what every small business owner needs to…

Headway Digital Hires Moss Networks for Global PR

Posted on: 06-18-2013

We are excited to announce the addition of Headway Digital to our roster of clients. Headway Digital is a global digital media trading desk that connects media buyers directly with multiple real-time display advertising marketplaces around the world. Moss Networks will be heading up their PR efforts, focusing on increasing exposure for the Headway Digital brand among North American…

How to Get Your Article Published

Posted on: 06-04-2013

We all know the power of PR but nothing is more impactful than getting your article published. You might have a great idea for an article, but where do you start, how do you go about getting your article published and how can you do it so it can work to increase awareness about your brand among your core…

Moss Networks Adds Tranzlogic to Client Roster

Posted on: 04-02-2013

Moss Networks is pleased to announce the addition of Tranzlogic to its roster of clients. Tranzlogic is a first-of-its kind technology firm based in California and founded by experts in the payments industry. The company’s proprietary process lets merchants harness the power of their credit card transaction data to identify, find and keep more of their best customers. Data-driven…

How to Ask for Killer Customer Testimonials

Posted on: 03-14-2013
Testimonial with Thanks on white with glasses on paper

Having testimonials about your company or service is an important tool to help potential clients learn more about you. The problem is many testimonials aren’t very good, either they sound like sales pitches or state exaggerated praises of a product or service.

Therein lies the problem. We expect you to have glowing testimonials. So most of us (read: most of…

Why We Love Being In PR!

Posted on: 02-14-2013
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In honor of Valentine’s Day this year, we thought we would get the team together today and talk about some of the main reasons why we got into this industry, why we stayed, and why Moss Networks loves being in Public Relations. There were so many great reasons shared, we thought we would compile them into a post about…

Moss Networks Produces 4th Annual iDate Awards

Posted on: 02-08-2013

Moss Networks was thrilled to produce the iDate Awards for the 4th year in a row. The iDate Awards celebrates the biggest names in the online dating industry and are put on by the Internet Dating Conference (iDate) and Online Personals Watch. This year the event took place in Las Vegas which gave us the opportunity to turn up…

Make Your Newsletters Work for You

Posted on: 09-12-2012

Do you have a newsletter? If you don’t, you should. I can’t think of any industry, any company, that wouldn’t see some measure of increased lead generation and customer retention with a well-written newsletter. The trouble is, there’s a lot of lousy newsletters out there.

Several things differentiate the great newsletters from the mediocre, but they all boil down to…

Why Is Strategic Planning So Important in Marketing?

Posted on: 07-13-2012
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These days we can’t afford to guess and hope that our efforts will pay off. We have to think strategically about every task we take on and put a plan in place that garners the most results.

Unfortunately, too many companies guess and hope with their marketing activities. This is why strategic planning is so important in marketing. With careful…