In The Spotlight

Moss Networks Welcomes New Team Member, Danielle Kent!

Posted on: 08-04-2016
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Moss Networks is excited to announce the newest member of our team, Danielle Kent. Danielle is now our Marketing and PR Coordinator, aiding us in continuing to develop dynamic campaigns to promote our clients and support their growing needs. As a recent graduate of Hofstra University’s Lawrence Herbert School of Communication, Danielle has spent the past four years developing her…

Guest Post From Trumpia: Beginner’s Guide to SMS Marketing

Posted on: 08-02-2016
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Mobile devices are being used more than ever! Phone calls, social media, games, etc- you name it, there’s probably an app for that. With all the features smartphones have to offer, it’s obvious why mobile marketing is very popular. However, the most used app on smartphones is still text messaging.

 

 

Here’s why SMS is a great tool for marketing:

  • Text messages…

Master your next web redesign with these simple tips

Posted on: 07-27-2016
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Most businesses need to redo their website at some point to refine their message, reach a new audience, or make the site easier to use. Developing and launching a new site has a lot in common with remodeling your physical business. In both cases, your goal is to create the best possible space for doing business. That requires careful…

How Personal Branding Elevates Your Business

Posted on: 06-21-2016
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Your personal brand is an important part of your business image, especially if you lead or own a company. That’s because the digital transformation and social media make having a personal brand unavoidable, whether you manage it carefully or not. It’s also because today’s buyers, especially in the B2B space, want the brands they do business with to be…

Clients in the News

Posted on: 05-02-2016
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It’s been a busy start to the year for us, and we are thrilled to see all the great coverage we’ve been able to attain for our clients.  As true experts in their respective fields, we’ve put a razor sharp focus on thought leadership, letting their expertise shine through educational op-eds. Check out the latest news announcements and thought…

Visual Content: Simple ways you can re-boost your brand image

Posted on: 04-11-2016
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A picture may be worth a thousand words, but visual content can be much more valuable. As more people get most of their information from screens, content tools such as photos, illustrations, infographics, and video are the keys to engaging your audience. Research from many sources shows that including visuals can get more audience members to read, share, and…

Guest Post from Trumpia: 5 Reasons You Need to Embrace Mobile Marketing

Posted on: 12-16-2015
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By Sophorn Chhay, Inbound marketing Specialist at Trumpia

As any marketer knows, you need to change and adapt to stay competitive. If mobile is not a significant part of your marketing strategy by now, you may be at risk of falling behind. Here are a few reasons to embrace mobile now:

1. People spend more time on mobile than desktop.
Mobile isn’t just…

4 Ways a Good Story Boosts Your B2B Marketing

Posted on: 11-20-2015
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Humans are hardwired to seek out and appreciate good stories, from ancient Greek tales to modern-day Netflix series, and that preference makes storytelling one of the most powerful marketing tools. Narratives have power in the marketplace because prospects can identify with the pain points stories describe. An effective story will emotionally connect readers with your brand by letting them…

Clients in the News

Posted on: 09-22-2015
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With so many advancements being made in the financial industry, we make sure that our clients have the opportunity to provide education and thought leadership within the industry through byline articles placed in top outlets. In the ad tech space, this month we shared some exciting news about our clients’ new native ad tools.

 

 

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The Two Things Your Content Must Prove to Your Customers

Posted on: 09-03-2015
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However your prospects find you, there are two things they need to know in order to become long-term loyal customers. Research shows that when people seek out company voices online and on social media, they look for experts who can help them make smart decisions. Here are the fundamentals of establishing your company’s authority and simplifying customer decision-making.

 

Show that…