Bonnie Moss Featured in PaymentsJournal: US Branding for International Payments Businesses
The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience. To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.
To read the full article, CLICK HERE