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Our targeted PR strategies get our clients widespread media coverage and communicate their brand messages to the right audience. See the kind of exposure we are creating for our clients:

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Target Data

One-to-one marketing doesn’t always require a 360-degree view of the customer. In this adexchanger piece, Scott Bailey, EVP of Target Data, argues that having a 90-degree view, which is much more accessible for a small or medium sized business, can be just as beneficial to a targeted marketing campaign.

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Elasticiti

The future of targeted marketing is starting to become clear – and advertisers and publishers will need to adjust content and device capability based on demographics and viewership data. Elasticiti founder and CEO, Ben Reid, explains this new venture and what to expect.

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ClearSale

Retailers who sell luxury products face unique, high-stakes challenges in combatting CNP fraud. In this oped from Rafael Lourenco, EVP for ClearSale, those challenges are explained and tips and tricks are provided to help luxury retailers fight fraud smarter.

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Target Data

The marketing industry has changed – no longer do firms and brands determine what the consumer will want. Michael Mathias, President of Target Data, defines the attributes of the “modern consumer” and details how retailers can understand and market to them effectively.

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Headway

Headway’s SVP International, Growth & Partner, Xavier Bourlard, provides an interesting oped for ExchangeWire that breaks down best practices for optimizing mobile app campaigns by usage, rather than install, in order to drive users in today’s evolving mobile space.

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Target Data

Luxury brands are missing out on the data-driven marketing that other brands owe their success to. Target Data’s CEO Ross Shelleman discusses with Women’s Wear Daily how luxury brands can benefit from the targeted marketing tactics that data analytics provides.

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BillPro

BillPro’s Director of Operations, Lori Ciavarella, discusses how cashless mobile payments can be a force for social good.

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Elasticiti

Ben Reid, founder and CEO at elasticiti, discusses how digital video needs to solve some of its data problems before it can thrive

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ViralGains

Media Agencies, Are PR Firms Eating Your Lunch? Julie Ginches, CMO at ViralGains, discusses the evolving trend of PR agencies using paid content to tell their clients’ stories.

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Headway Digital

Xavier Bourlard, head of mobile EUR/US for Headway Digital, gives tips on how mobile app developers can  top the charts during the busy holiday season.

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ClearSale

Why do fraud levels vary by country? Bernardo Lustosa, COO of ClearSale, delves into this question, highlighting how to spot high-level risk situations and what to do about it.

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Headway Digital

Co-Founder and CEO of Headway Digital, Martin Kogan, discusses how cross-channel ad campaigns may be the key to millenials’ hearts.

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Tranzlogic

Charles Hogan, CEO of Tranzlogic, shares his expertise on how small businesses can use big data to increase their bottom line in this Forbes edition of “Data for Dummies”

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Adform

Adform was featured in VentureBeat for their $5.5 million Series B funding to make rich media ads stickier

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ClearSale

There is a new battle raging in card-not-present fraud. Sarah Zilenovski, Marketing Manager for ClearSale, describes how retailers are arming themselves against bot fraud, and what can be done to win the war.

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Tranzlogic

InformationWeek highlighted the benefits that Tranzlogic’s data analytics software can have for small and medium sized businesses

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BillPro

Kirsty Tull, Marketing Manager for BillPro, advises US merchants on the benefits of selling into China, as the e-commerce market is one of the largest.

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Headway Digital

Headway Digital Launches NativeWay, Its New Native Ads Tool Suite. The New platform combines native display, video and mobile advertising solutions via programmatic buying.

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ClearSale

Bernardo Lustosa, COO at ClearSale, describes the rise of Card Not Present fraud and argues that there is a way to stop them – make them give up.

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ChargeAds

CEO and Founder of ChargeAds, Mihai Fanache, gave his advice on how to innovate in today’s market in a Wired Insights article titled “The Unsophisticated Guide to Innovation”

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Forte

Zoho, a leading provider of cloud-based business solutions, has partnered with Forte Payment Systems to offer electronic payments directly with Zoho Finance apps.

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Tranzlogic

Tranzlogic participated in this AdAge editorial about the onslaught of data tech startup firms that cater to smaller businesses, enabling them to access that would have previously been out of their reach

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Adform

TechCrunch featured the huge Series B funding of $5.5 million that Adform received from Via Venture Partners

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Tranzlogic

ISO&Agent did a great feature on Tranzlogic and how the ISO can use its Big Data technology to differentiate themselves in a competitive market

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Headway Digital

The Make Good did a spotlight on Martin Kogan, CEO and co-founder of Headway Digital, as well as the success the company has acheived thus far.

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Adform

Adexchanger featured Adform’s new value-added Data Management Platform (DMP)

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Headway Digital

Dario Diament, VP of Global Client Services for Headway Digital, shared his insights with adotas through the op-ed column “Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic To Tell Your Brand Story”

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DataXpand

DataXpand celebrated a big win at Portada’s Latin American Advertising and Media Awards, winning the award for Top Digital Media Innovator.

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Headway Digital

Headway Digital and their client, Liverpool, received a feature in adexchanger that discusses the rise in interest in the Latin American and Hispanic markets.

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Headway Digital

Headway Digital’s announcement of their newest DSP/DMP integration that focuses on Latin America and US Hispanics was highlighted with a piece in MediaPost

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