MOSS NETWORKS CEO EXPLAINS WHY COMPANIES NEED TO START THINKING LIKE A MEDIA COMPANY
A Media Dynamics study evaluated that in 2014 the average person was exposed to roughly 5,000 ads a day, that’s about 3,000 ads more than in 1985. Today’s competitive climate means that companies have to become even more creative in how they gain the attention of their consumer base. That’s why more and more companies have resorted to inbound marketing. In her article, “Think Like a Media Company,” President and Founder of Moss Networks, Bonnie Moss, looks further at this trend as well as provides a guide for organizations interested in making the transition from brand to media platform.
Read the full article published on Small Biz Club: http://smallbizclub.com/sales-and-marketing/advertising-and-lead-generation/think-like-media-company/