Clients in the News

There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:

 

 

 

logo  Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks - ExchangeWire

 

adx logo  Outstream Ads Can Solve The Premium Video Ad Unit Shortage - adexchanger

 

smallbiz_logo-blogThe Unexpected Upsides of Outsourcing Your Fraud Protection - SmallBizDaily 

 

ISAP_Logo220x90 Warning sounded on security of SAP e-recruiting application - InsideSAP

 

2017_DC360_Logo_Main_500x125Discount e‑retailer jClub aims to win over former Choxi.com customers - Digital Commerce 360

 

paybefore-logo-red-taglineMaking the Case for More ACH - PayBefore

 

download 5 Things Self-Storage Operators Need to Know About Taking Payments - Inside Self-Storage

 

Harnessing the Power of Thought Leadership

It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.

If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.

Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.

You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…

06-15-2017 Comments (0) Read More

Clients in the News

Targeting content to the right audience is a vital piece of any comprehensive thought leadership strategy. The industries you serve may be looking for your guidance and expertise, but they don’t know where to find it. Creating educational content tailored for that vertical and getting it placed in an industry-specific trade will not only get you the right kind of attention from prospective clients, but it will also bolster your credibility and increase your brand’s value in the marketplace. We’ve helped our clients get noticed by their targeted verticals – here are some of their recent features:

 

downloadThink Tank: To Thrive, Luxury Brands Must Embrace Data-Driven Marketing – Women’s Wear Daily

 

UntitledIs Your Business Fully Prepared to Handle Online Sales Growth? – Website Magazine

 

logo-totalretail-x2 3 Tactics for Understanding the Modern Consumer – Total Retail

 

download (1)How governments can reap the benefits of the cloud – GCN

 

 

download (2)Unpaid bills threaten to undermine health care sector…

06-07-2017 Comments (0) Read More

Bonnie Moss Featured in PaymentsJournal: US Branding for International Payments Businesses

The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience.  To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.

To read the full article, CLICK HERE

05-11-2017 Comments (0) Read More

Clients in the News

We may be just starting Q2, but we are already seeing some big changes in our industry, as well as those of our clients. As technology is advancing and regulations are shifting, consumer behavior is evolving rapidly. This means that retailers, marketers, and business owners need to adjust accordingly or risk losing out to the competition. Luckily, our clients are experts in their fields, and they have put a big priority on educating their respective industries about these changes, helping businesses stay ahead of the game and maintain success. Check out some of the recent thought leadership pieces we have obtained for our clients:

 

EW logoOptimising Campaigns Based on Mobile App Usage, Not Installs by Xavier Bourlard, SVP International, Growth & Partner, Headway

 

adx logoOne-To-One Marketing With A 90-Degree View Of the Consumer by Scott Bailey, Executive Vice President of Strategy and Analytics, Target Data

 

CNP-LogoChargebacks Can Kill Your Online Business – What You Need To Know by Rafael Lourenco, Vice President of US Operations, ClearSale

 

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Clients in the News

2016 was certainly a busy year in the AdTech and FinTech industries. Innovation has been rapidly advancing, and consumers are just starting to adjust. We look forward to seeing how our clients will serve the growing needs of the marketplace in the coming year.

As the final month of 2016 comes to a close, the Moss Networks team has more than just the holidays to celebrate— we also have some amazing thought leadership and news articles to share that promote the diverse strengths of each of our clients.

 

citn1 ClearSale CEO Pedro Chiamulera is featured on Episode 59 of Ambitious Radio Podcast

 

citn9 Ad-Free Netflix Helps Publicize Ad-Filled TV by Benjamin Reid of Elasticiti

 

citn2 Utility Payments Made Easy: 3 Customer Segments that Need E-Payments Now by Josh Budd of Forte Payment Systems

 

citn3  Cyber Weekend—A Global Opportunity for Retailers by Kirsty Tull of BillPro

 

citn4  Now’s The Time to Guard against Holiday E-Commerce Fraud by Bruno Farinelli of ClearSale

 

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It’s the MOSS Wonderful Time of the Year!

As 2016 draws to a close, we would like to thank all our clients, partners, and friends who have supported us in another successful year of business. We know how vital this support is to our progress year after year, and we can’t tell you all how much we appreciate you!

Our year has been full of exciting new growth and development. We were thrilled to welcome some incredible new clients as well as the return of some previous ones, and the exciting addition to our in-house team of Danielle Kent, our Marketing & PR Coordinator.

We spent the year hard at work securing strategic exposure for our clients and relaying the value of each of their unique brands to the right audiences. We’ve seen a lot of changes in our industry, with the exponential rise of social media, the advancements in video content and advertising, and the increasing need for transparency, but one thing remains true: earned media that is both engaging and reader-friendly is key. Today’s consumer craves authenticity and through developing quality content and optimizing brand messaging, the Moss Networks team delivers a strategic narrative that differentiates our clients from the competition. As a results-driven company, we listen…

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How Personal Branding Elevates Your Business

Your personal brand is an important part of your business image, especially if you lead or own a company. That’s because the digital transformation and social media make having a personal brand unavoidable, whether you manage it carefully or not. It’s also because today’s buyers, especially in the B2B space, want the brands they do business with to be run by experts who can help them solve problems, find new approaches, and move forward. If you’re not sure how to start building your personal brand, or if yours needs an overhaul, here are some concepts to work with.

 

Personal thought leadership can reach your business customers

Positioning yourself as an expert or innovator in your niche is the goal of every thought leadership program, but there are different ways to accomplish the goal. The key is to reach your audience in more than one channel and to offer a steady stream of fresh, relevant information to help them with their decision-making.

Effective avenues for thought leadership include:

  • Sharing original content on your personal or company blog
  • Personal social media activity that includes contributing thoughtful information, participating in productive discussions with industry peers, and sharing others’ ideas when they add value to the conversation
  • Networking with…
    06-21-2016 Comments (0) Read More

4 Ways a Good Story Boosts Your B2B Marketing

Humans are hardwired to seek out and appreciate good stories, from ancient Greek tales to modern-day Netflix series, and that preference makes storytelling one of the most powerful marketing tools. Narratives have power in the marketplace because prospects can identify with the pain points stories describe. An effective story will emotionally connect readers with your brand by letting them imagine themselves accomplishing something great—usually by overcoming a challenge or solving a tricky problem. Stories are also a practical tool for educating your prospects and delivering information in a way that’s easy to remember. Each of these story characteristics can strengthen your B2B marketing by positioning your brand as trustworthy, relatable, and reliable.

 

Stories help your audience remember your brand and products

The connection between stories and memory is critical for good marketing, especially in crowded and highly competitive industries. Stanford Business School research found that people remember information up to 22 times more often when it’s shared in story form, compared to a list of facts. That makes storytelling a must-have tool for raising your company’s profile and standing out in customers’ minds.

 

Stories tell your customers how they can succeed

B2C marketing tells stories that help consumers identify with brands. Workout…

11-20-2015 Comments (0) Read More