Brand promotion has never been never easy. But thanks to the digital age, social media, and more personalized marketing strategies, public relations has become more complicated and nuanced than ever before. It’s also become more important if you want to get noticed in a noisy world.
But don’t let the new methods of promotion intimidate you. It’s easier than you think to get the basics down and get your company name in front of more, and better qualified, leads. We’ve put together 5 of our top tips to make you and your business more visible.
Develop an Effective Blog
These days, just having a blog isn’t enough. To make your blog work for you, it needs to provide value to your readers. But how can you build a blog that accomplishes this? To begin with, an effective blog is kept up to date with helpful and relevant information. Use your experience to inform your audience and provide insightful articles that speak to your clients and potential clients. By having posts that highlight your expertise, you’ll build trust with an audience who will look to you for advice, information, and eventually for help when they need your services.
Also make sure to cover trending…
Humans are hardwired to seek out and appreciate good stories, from ancient Greek tales to modern-day Netflix series, and that preference makes storytelling one of the most powerful marketing tools. Narratives have power in the marketplace because prospects can identify with the pain points stories describe. An effective story will emotionally connect readers with your brand by letting them imagine themselves accomplishing something great—usually by overcoming a challenge or solving a tricky problem. Stories are also a practical tool for educating your prospects and delivering information in a way that’s easy to remember. Each of these story characteristics can strengthen your B2B marketing by positioning your brand as trustworthy, relatable, and reliable.
Stories help your audience remember your brand and products
The connection between stories and memory is critical for good marketing, especially in crowded and highly competitive industries. Stanford Business School research found that people remember information up to 22 times more often when it’s shared in story form, compared to a list of facts. That makes storytelling a must-have tool for raising your company’s profile and standing out in customers’ minds.
Stories tell your customers how they can succeed
B2C marketing tells stories that help consumers identify with brands. Workout…
A corporate blog is a key element of a robust and successful marketing and PR strategy. If you’re thinking of starting a corporate blog or want to know if your company’s current blog is performing to its fullest potential, consider this—there are (at least) half a dozen roles a well-written blog fills, from thought leadership and community building to sales training and content creation for your company’s other social media channels. Here’s how a blog can deliver, reinforce, and amplify your company’s outreach to customers and prospects.
1. Create familiarity. People like to do business with companies they feel familiar with. Blog posts can develop a feeling of connection by sharing the company’s “voice,” priorities, and story with readers. Taking it a step further, our client BillPro publishes posts contributed by different employees, so readers can get to know the individuals behind the brand.
2. Establish authority. Customers seek expertise when choosing a product or service. Blogs provide a straightforward way to show why your company is the best choice, through insights on your field or through practical tips and advice.
There are two general ways to do this. One is to take a bird’s eye view of your industry and…