It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.
If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.
Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.
You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…
ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.
Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level. In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.
If you want to see these kinds of results for your business, email us today at firstname.lastname@example.org or call 818-995-8127.
The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience. To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.
To read the full article, CLICK HERE
2016 was certainly a busy year in the AdTech and FinTech industries. Innovation has been rapidly advancing, and consumers are just starting to adjust. We look forward to seeing how our clients will serve the growing needs of the marketplace in the coming year.
As the final month of 2016 comes to a close, the Moss Networks team has more than just the holidays to celebrate— we also have some amazing thought leadership and news articles to share that promote the diverse strengths of each of our clients.
ClearSale CEO Pedro Chiamulera is featured on Episode 59 of Ambitious Radio Podcast
Ad-Free Netflix Helps Publicize Ad-Filled TV by Benjamin Reid of Elasticiti
Utility Payments Made Easy: 3 Customer Segments that Need E-Payments Now by Josh Budd of Forte Payment Systems
Cyber Weekend—A Global Opportunity for Retailers by Kirsty Tull of BillPro
Now’s The Time to Guard against Holiday E-Commerce Fraud by Bruno Farinelli of ClearSale
As 2016 draws to a close, we would like to thank all our clients, partners, and friends who have supported us in another successful year of business. We know how vital this support is to our progress year after year, and we can’t tell you all how much we appreciate you!
Our year has been full of exciting new growth and development. We were thrilled to welcome some incredible new clients as well as the return of some previous ones, and the exciting addition to our in-house team of Danielle Kent, our Marketing & PR Coordinator.
We spent the year hard at work securing strategic exposure for our clients and relaying the value of each of their unique brands to the right audiences. We’ve seen a lot of changes in our industry, with the exponential rise of social media, the advancements in video content and advertising, and the increasing need for transparency, but one thing remains true: earned media that is both engaging and reader-friendly is key. Today’s consumer craves authenticity and through developing quality content and optimizing brand messaging, the Moss Networks team delivers a strategic narrative that differentiates our clients from the competition. As a results-driven company, we listen…
Most businesses need to redo their website at some point to refine their message, reach a new audience, or make the site easier to use. Developing and launching a new site has a lot in common with remodeling your physical business. In both cases, your goal is to create the best possible space for doing business. That requires careful planning and ongoing communication with the agency handling your site redesign. Here are eight best practices we recommend, based on our experiences helping clients make the most of their websites.
- Set your goals before you begin and refer to them as you go. Your agency will base the redesign on these goals, so spend as much time as you need goal-setting with your company’s decisionmakers and your agency before you move ahead. When questions arise during the design process, use the goals to guide your answers.
- Focus on what your audience wants. In most cases, this means refocusing your site content on customer benefits, with technical features taking a supporting role. Businesses sometimes struggle with this step, especially those that offer technical or complex services and products. Remember, potential customers visit your site to learn what your business can do for them….
Your personal brand is an important part of your business image, especially if you lead or own a company. That’s because the digital transformation and social media make having a personal brand unavoidable, whether you manage it carefully or not. It’s also because today’s buyers, especially in the B2B space, want the brands they do business with to be run by experts who can help them solve problems, find new approaches, and move forward. If you’re not sure how to start building your personal brand, or if yours needs an overhaul, here are some concepts to work with.
Personal thought leadership can reach your business customers
Positioning yourself as an expert or innovator in your niche is the goal of every thought leadership program, but there are different ways to accomplish the goal. The key is to reach your audience in more than one channel and to offer a steady stream of fresh, relevant information to help them with their decision-making.
Effective avenues for thought leadership include:
- Sharing original content on your personal or company blog
- Personal social media activity that includes contributing thoughtful information, participating in productive discussions with industry peers, and sharing others’ ideas when they add value to the conversation
- Networking with…
A picture may be worth a thousand words, but visual content can be much more valuable. As more people get most of their information from screens, content tools such as photos, illustrations, infographics, and video are the keys to engaging your audience. Research from many sources shows that including visuals can get more audience members to read, share, and use your content. In this post, we’ll look at three of visual content marketing’s biggest benefits.
Science says our eyes and minds tend to wander when confronted with a page of text – one often-cited statistic says that site visitors read about 20 percent of the words on a given page. That means that if you want to get your message through, you need visual information to combat text fatigue and keep your readers’ eyes on your pages and posts.
Visa Europe’s library of infographics takes complex topics like cross-border payment tokenization, multi-lateral interchange fees, and contactless payment adoption and distills them into easy-to-scan packages of visual information. Each infographic uses the traditional Visa blue and gold color palette for heightened brand visibility.
The next step
Try this test with some of…
Humans are hardwired to seek out and appreciate good stories, from ancient Greek tales to modern-day Netflix series, and that preference makes storytelling one of the most powerful marketing tools. Narratives have power in the marketplace because prospects can identify with the pain points stories describe. An effective story will emotionally connect readers with your brand by letting them imagine themselves accomplishing something great—usually by overcoming a challenge or solving a tricky problem. Stories are also a practical tool for educating your prospects and delivering information in a way that’s easy to remember. Each of these story characteristics can strengthen your B2B marketing by positioning your brand as trustworthy, relatable, and reliable.
Stories help your audience remember your brand and products
The connection between stories and memory is critical for good marketing, especially in crowded and highly competitive industries. Stanford Business School research found that people remember information up to 22 times more often when it’s shared in story form, compared to a list of facts. That makes storytelling a must-have tool for raising your company’s profile and standing out in customers’ minds.
Stories tell your customers how they can succeed
B2C marketing tells stories that help consumers identify with brands. Workout…
A corporate blog is a key element of a robust and successful marketing and PR strategy. If you’re thinking of starting a corporate blog or want to know if your company’s current blog is performing to its fullest potential, consider this—there are (at least) half a dozen roles a well-written blog fills, from thought leadership and community building to sales training and content creation for your company’s other social media channels. Here’s how a blog can deliver, reinforce, and amplify your company’s outreach to customers and prospects.
1. Create familiarity. People like to do business with companies they feel familiar with. Blog posts can develop a feeling of connection by sharing the company’s “voice,” priorities, and story with readers. Taking it a step further, our client BillPro publishes posts contributed by different employees, so readers can get to know the individuals behind the brand.
2. Establish authority. Customers seek expertise when choosing a product or service. Blogs provide a straightforward way to show why your company is the best choice, through insights on your field or through practical tips and advice.
There are two general ways to do this. One is to take a bird’s eye view of your industry and…