CLIENTS IN THE NEWS
At Moss Networks we champion the talent and passion of the companies we serve by securing them opportunities with media outlets that enable them to reach their target audiences. Earlier this month, Forbes featured one of our clients in an interview discussing the evolution of the CFO. More recently, we placed an article in VentureBeat for a client who’s a leader in e-commerce fraud protection. Check out the rest of our “Clients in the News” round up to see what we’ve been up to.
A Seat at the Table: Why the CFO’s Role is More Crucial Than Ever – Forbes
As Machine Learning Evolves, We Need to Update the Definition of ‘Data Scientist’ – VentureBeat
The Age of New Tariffs and the Challenges Ahead – CEO Today
Improving What-If Scenario Testing: A Q&A With Centage’s David Winterhalter – FEI
Getting the CIO/CFO Relationship Right – IndustryWeek
A Media Dynamics study evaluated that in 2014 the average person was exposed to roughly 5,000 ads a day, that’s about 3,000 ads more than in 1985. Today’s competitive climate means that companies have to become even more creative in how they gain the attention of their consumer base. That’s why more and more companies have resorted to inbound marketing. In her article, “Think Like a Media Company,” President and Founder of Moss Networks, Bonnie Moss, looks further at this trend as well as provides a guide for organizations interested in making the transition from brand to media platform.
Read the full article published on Small Biz Club: http://smallbizclub.com/sales-and-marketing/advertising-and-lead-generation/think-like-media-company/