A Media Dynamics study evaluated that in 2014 the average person was exposed to roughly 5,000 ads a day, that’s about 3,000 ads more than in 1985. Today’s competitive climate means that companies have to become even more creative in how they gain the attention of their consumer base. That’s why more and more companies have resorted to inbound marketing. In her article, “Think Like a Media Company,” President and Founder of Moss Networks, Bonnie Moss, looks further at this trend as well as provides a guide for organizations interested in making the transition from brand to media platform.
Read the full article published on Small Biz Club: http://smallbizclub.com/sales-and-marketing/advertising-and-lead-generation/think-like-media-company/
Moss Networks CEO and Founder, Bonnie Moss, explains how developing a marketing strategy to those who are already your brand loyalists can benefit your business in the long term in the article “10 Tips to Help Make Existing Customers Love Your Brand Even More” published in PR News. While many companies spend a lot of their marketing efforts on reaching new audiences, it is also vital to that they don’t turn a blind eye on current customers.
In fact, Moss argues that brands earn considerable savings and revenue by focusing on the demographic that they have already won over a first time. Bonnie describes how personalized emails, rewards and special events can serve as ways to reconnect with this profitable audience. “To keep your clients returning for more it’s critical to enhance the relationship with them so they feel valued.”
Read the full article on PR News: http://www.prnewsonline.com/10-tips-to-help-make-existing-customers-love-your-brand/
Brand promotion has never been never easy. But thanks to the digital age, social media, and more personalized marketing strategies, public relations has become more complicated and nuanced than ever before. It’s also become more important if you want to get noticed in a noisy world.
But don’t let the new methods of promotion intimidate you. It’s easier than you think to get the basics down and get your company name in front of more, and better qualified, leads. We’ve put together 5 of our top tips to make you and your business more visible.
Develop an Effective Blog
These days, just having a blog isn’t enough. To make your blog work for you, it needs to provide value to your readers. But how can you build a blog that accomplishes this? To begin with, an effective blog is kept up to date with helpful and relevant information. Use your experience to inform your audience and provide insightful articles that speak to your clients and potential clients. By having posts that highlight your expertise, you’ll build trust with an audience who will look to you for advice, information, and eventually for help when they need your services.
Also make sure to cover trending…