It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.
If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.
Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.
You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…
Targeting content to the right audience is a vital piece of any comprehensive thought leadership strategy. The industries you serve may be looking for your guidance and expertise, but they don’t know where to find it. Creating educational content tailored for that vertical and getting it placed in an industry-specific trade will not only get you the right kind of attention from prospective clients, but it will also bolster your credibility and increase your brand’s value in the marketplace. We’ve helped our clients get noticed by their targeted verticals – here are some of their recent features:
Think Tank: To Thrive, Luxury Brands Must Embrace Data-Driven Marketing – Women’s Wear Daily
Is Your Business Fully Prepared to Handle Online Sales Growth? – Website Magazine
3 Tactics for Understanding the Modern Consumer – Total Retail
How governments can reap the benefits of the cloud – GCN
Unpaid bills threaten to undermine health care sector…
2016 was certainly a busy year in the AdTech and FinTech industries. Innovation has been rapidly advancing, and consumers are just starting to adjust. We look forward to seeing how our clients will serve the growing needs of the marketplace in the coming year.
As the final month of 2016 comes to a close, the Moss Networks team has more than just the holidays to celebrate— we also have some amazing thought leadership and news articles to share that promote the diverse strengths of each of our clients.
ClearSale CEO Pedro Chiamulera is featured on Episode 59 of Ambitious Radio Podcast
Ad-Free Netflix Helps Publicize Ad-Filled TV by Benjamin Reid of Elasticiti
Utility Payments Made Easy: 3 Customer Segments that Need E-Payments Now by Josh Budd of Forte Payment Systems
Cyber Weekend—A Global Opportunity for Retailers by Kirsty Tull of BillPro
Now’s The Time to Guard against Holiday E-Commerce Fraud by Bruno Farinelli of ClearSale
Humans are hardwired to seek out and appreciate good stories, from ancient Greek tales to modern-day Netflix series, and that preference makes storytelling one of the most powerful marketing tools. Narratives have power in the marketplace because prospects can identify with the pain points stories describe. An effective story will emotionally connect readers with your brand by letting them imagine themselves accomplishing something great—usually by overcoming a challenge or solving a tricky problem. Stories are also a practical tool for educating your prospects and delivering information in a way that’s easy to remember. Each of these story characteristics can strengthen your B2B marketing by positioning your brand as trustworthy, relatable, and reliable.
Stories help your audience remember your brand and products
The connection between stories and memory is critical for good marketing, especially in crowded and highly competitive industries. Stanford Business School research found that people remember information up to 22 times more often when it’s shared in story form, compared to a list of facts. That makes storytelling a must-have tool for raising your company’s profile and standing out in customers’ minds.
Stories tell your customers how they can succeed
B2C marketing tells stories that help consumers identify with brands. Workout…
With so many advancements being made in the financial industry, we make sure that our clients have the opportunity to provide education and thought leadership within the industry through byline articles placed in top outlets. In the ad tech space, this month we shared some exciting news about our clients’ new native ad tools.
Headway Digital Launches NativeWay, Its New Native Ads Tool Suite – Marketing Land
BillPro adds new check processing solution for merchants – The Green Sheet
Payment Service Providers Need International Skills, Flexible Tech, by Daria Rippingale, CEO of BillPro – PaymentsSource
How Cashless Mobile Payments Can Be a Force for Social Good, by Lori Ciavarella, Director of Operations for BillPro – Point of Sale News
Same-Day ACH Payments Move Closer to Reality, by Jeff Thorness, CEO of Forte Payment Systems – PaymentWeek
Our clients had plenty of news to share with their audiences, and we are happy to help them get the word out about their exciting partnerships, new products, trade show presence and business insights. Check out below some of the recent press exposure we were able to achieve for our clients:
How Customer Service Can Make or Break Your Business, By Trish Herriman, Underwriting manager for BillPro – Huffington Post
Forte Powers Payments for Zoho’s Financial Suite – Let’s Talk Payments
Headway Digital Brings Mobile Ad Platform MoBrain™ to AppsWorld North America – AdOps Online
Netki’s Wallet Name Service simplifies bitcoin transactions – The Green Sheet
International Processing Solution Brings Expanded Global Billing Services to CNP Expo – StreetInsider.com