Moss Networks CEO and Founder, Bonnie Moss, explains how developing a marketing strategy to those who are already your brand loyalists can benefit your business in the long term in the article “10 Tips to Help Make Existing Customers Love Your Brand Even More” published in PR News. While many companies spend a lot of their marketing efforts on reaching new audiences, it is also vital to that they don’t turn a blind eye on current customers.
In fact, Moss argues that brands earn considerable savings and revenue by focusing on the demographic that they have already won over a first time. Bonnie describes how personalized emails, rewards and special events can serve as ways to reconnect with this profitable audience. “To keep your clients returning for more it’s critical to enhance the relationship with them so they feel valued.”
Read the full article on PR News: http://www.prnewsonline.com/10-tips-to-help-make-existing-customers-love-your-brand/
By Sophorn Chhay, Inbound marketing Specialist at Trumpia
As any marketer knows, you need to change and adapt to stay competitive. If mobile is not a significant part of your marketing strategy by now, you may be at risk of falling behind. Here are a few reasons to embrace mobile now:
1. People spend more time on mobile than desktop.
Mobile isn’t just catching up with desktop. It’s soared past it. According to Mary Meeker’s ‘State of mobile marketing’ report, people now spend 51% of their time online on mobile, versus 42% desktop. The transition to digital marketing means that marketers have learned to cater to consumer habits and approach prospects where they spend their time. And, as that place increasingly becomes the mobile realm, marketers need to keep up.
2. Mobile is essential for local brick and mortar businesses.
When people are out and about, they have their mobile phones with them. And, they use their phone to do research on purchases while they’re on the go. Getting in touch through apps, SMS coupons and other methods can increase your chances of getting them to step through your door. You can create an app that allows you to send a message when…