GUEST POST AUTHOR: Callum Mundine is part of the marketing team at oneegg.com.au, an adwords management agency in Sydney. He is an Amazon marketplace & white hat link building specialist, and has launched multiple successful brands on Amazon.com. Callum like his eggs boiled.
There are many different ways in which Ecommerce brands can get their products in front of consumers, but advertising success depends on several things. Quality content, great images and videos and SEO all factor highly, but using the right advertising channel for your brand is all important.
It isn’t always easy for Ecommerce brands to know which ad channel would work best for them. The first step is to understand the process that buyers go through before making a purchase. This is how it typically rolls out:
- Awareness of the product
- Familiarity with the product
- Considering the product
- Purchasing the product
- Brand loyalty
You should also consider how the major advertising channels work so that you choose the best platform for your brand. Today’s three main ad channels are Facebook, Google and Amazon, and they all offer different advantages. For example, Google and Facebook are where people tend to go for product discovery and research. Amazon is usually where they’ll purchase the products.
The Moss Networks team hit the new year running, securing its clients with coverage in noteworthy media outlets such as Venture Beat, Mobile Marketer, and Information Management (just to name a few). Our clients weigh in on everything from Facebook’s fake news problem to the future of app marketing and much more. Check out a list of recent op-eds and features we landed for our clients:
Facebook Should Treat Fake News Like Fraud – Venture Beat
Why SAP is More Vulnerable to Cyberattack Than You Think – Information Management
The Future of App Marketing: Shifting from a B2C to B2B2C Model – Mobile Marketer
Social Media Plays an Important Role in Company Culture and Fraud Protection – business.com
Why App Developers Need to Focus on the Holiday Season – ExchangeWire
Time to Retire the Corporate Performance Management Concept – Accounting Today
There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:
Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks - ExchangeWire
Outstream Ads Can Solve The Premium Video Ad Unit Shortage - adexchanger
The Unexpected Upsides of Outsourcing Your Fraud Protection - SmallBizDaily
Warning sounded on security of SAP e-recruiting application - InsideSAP
Discount e‑retailer jClub aims to win over former Choxi.com customers - Digital Commerce 360
Making the Case for More ACH - PayBefore
5 Things Self-Storage Operators Need to Know About Taking Payments - Inside Self-Storage
It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.
If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.
Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.
You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…
Targeting content to the right audience is a vital piece of any comprehensive thought leadership strategy. The industries you serve may be looking for your guidance and expertise, but they don’t know where to find it. Creating educational content tailored for that vertical and getting it placed in an industry-specific trade will not only get you the right kind of attention from prospective clients, but it will also bolster your credibility and increase your brand’s value in the marketplace. We’ve helped our clients get noticed by their targeted verticals – here are some of their recent features:
Think Tank: To Thrive, Luxury Brands Must Embrace Data-Driven Marketing – Women’s Wear Daily
Is Your Business Fully Prepared to Handle Online Sales Growth? – Website Magazine
3 Tactics for Understanding the Modern Consumer – Total Retail
How governments can reap the benefits of the cloud – GCN
Unpaid bills threaten to undermine health care sector…
ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.
Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level (find more details at https://scottkeeverseo.com/seo-tampa/). In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.
Related: How to conduct a technical SEO audit?
If you want to see these kinds of results for your business, email the
The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience. To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.
To read the full article, CLICK HERE
Most businesses need to redo their website at some point to refine their message, reach a new audience, or make the site easier to use. Developing and launching a new site has a lot in common with remodeling your physical business. In both cases, your goal is to create the best possible space for doing business. That requires careful planning and ongoing communication with the agency handling your site redesign. Here are eight best practices we recommend, based on our experiences helping clients make the most of their websites.
- Set your goals before you begin and refer to them as you go. Your agency will base the redesign on these goals, so spend as much time as you need goal-setting with your company’s decisionmakers and your agency before you move ahead. When questions arise during the design process, use the goals to guide your answers.
- Focus on what your audience wants. In most cases, this means refocusing your site content on customer benefits, with technical features taking a supporting role. Businesses sometimes struggle with this step, especially those that offer technical or complex services and products. Remember, potential customers visit your site to learn what your business can do for them….
A picture may be worth a thousand words, but visual content can be much more valuable. As more people get most of their information from screens, content tools such as photos, illustrations, infographics, and video are the keys to engaging your audience. Research from many sources shows that including visuals can get more audience members to read, share, and use your content. In this post, we’ll look at three of visual content marketing’s biggest benefits.
Science says our eyes and minds tend to wander when confronted with a page of text – one often-cited statistic says that site visitors read about 20 percent of the words on a given page. That means that if you want to get your message through, you need visual information to combat text fatigue and keep your readers’ eyes on your pages and posts.
Visa Europe’s library of infographics takes complex topics like cross-border payment tokenization, multi-lateral interchange fees, and contactless payment adoption and distills them into easy-to-scan packages of visual information. Each infographic uses the traditional Visa blue and gold color palette for heightened brand visibility.
The next step
Try this test with some of…
Humans are hardwired to seek out and appreciate good stories, from ancient Greek tales to modern-day Netflix series, and that preference makes storytelling one of the most powerful marketing tools. Narratives have power in the marketplace because prospects can identify with the pain points stories describe. An effective story will emotionally connect readers with your brand by letting them imagine themselves accomplishing something great—usually by overcoming a challenge or solving a tricky problem. Stories are also a practical tool for educating your prospects and delivering information in a way that’s easy to remember. Each of these story characteristics can strengthen your B2B marketing by positioning your brand as trustworthy, relatable, and reliable.
Stories help your audience remember your brand and products
The connection between stories and memory is critical for good marketing, especially in crowded and highly competitive industries. Stanford Business School research found that people remember information up to 22 times more often when it’s shared in story form, compared to a list of facts. That makes storytelling a must-have tool for raising your company’s profile and standing out in customers’ minds.
Stories tell your customers how they can succeed
B2C marketing tells stories that help consumers identify with brands. Workout…