Moss Networks President & Founder, Bonnie Moss, shared her insights in an oped for Business.com on how companies can blog their way to lead generation success. The full post is below.
Blogging Your Way to Lead Generation Success
Companies can and should leverage their blogs to increase lead generation.
It’s no secret that content marketing and SEO go hand-in-hand. It’s one of the reasons why more and more companies are making their blogs a priority. In 2016, 36 percent of Fortune 500 companies reported having public blogs, up from 23 percent since 2010. When done correctly, blogging can help establish businesses as an authority in their industry. Perhaps even more telling is a blog’s power to increase website traffic by an average of 55 percent. But what companies really want to know is how to convert those viewers into customers. That’s why we’ve developed a guide for improving your blog’s lead generation marketing strategy.
Here are a few tips to create a blog that generates leads.
Hone in on keywords
To gain a competitive edge, companies need to craft relevant content that gains the attention of potential customers. Researching keyword opportunities is the first step in attracting the right leads. This means pinpointing what your target audience searches for online and…
GUEST POST AUTHOR: Callum Mundine is part of the marketing team at oneegg.com.au, an adwords management agency in Sydney. He is an Amazon marketplace & white hat link building specialist, and has launched multiple successful brands on Amazon.com. Callum like his eggs boiled.
There are many different ways in which Ecommerce brands can get their products in front of consumers, but advertising success depends on several things. Quality content, great images and videos and SEO all factor highly, but using the right advertising channel for your brand is all important.
It isn’t always easy for Ecommerce brands to know which ad channel would work best for them. The first step is to understand the process that buyers go through before making a purchase. This is how it typically rolls out:
- Awareness of the product
- Familiarity with the product
- Considering the product
- Purchasing the product
- Brand loyalty
You should also consider how the major advertising channels work so that you choose the best platform for your brand. Today’s three main ad channels are Facebook, Google and Amazon, and they all offer different advantages. For example, Google and Facebook are where people tend to go for product discovery and research. Amazon is usually where they’ll purchase the products.
We’re well into the holiday season, but that doesn’t mean that our clients are slowing down anytime soon. In fact, for many of them it’s the busiest time of year and they’ve made it a priority to share their industry expertise with retailers, marketers and business owners alike. Check out the latest op-eds we secured for our clients in notable media outlets like Accounting Today, ExchangeWire, and more!
4 Goals for Mobile App Performance Marketers in 2018 – Adotas
The Equifax Breach Threatens to Boost Holiday Season Payment Fraud – PaymentsSource
Why App Developers Need to Focus on the Holiday Season – ExchangeWire
What Is A Collaborative Budget And Why Is It Worth Working Towards? - Finance Monthly
How Online Reviews Can Make or Break Small Sellers – Small Biz Daily
Moss Networks is excited to introduce Zaida Diaz as the newest member of our Marketing and PR team! As part of our growing company, Zaida will help us in continuing to execute innovative campaigns and media strategies for our clients. In addition to earning degrees in Journalism and Communication Studies at Cal State Northridge, the recent grad has also acquired industry experience at a number of organizations.
“It feels great to be a part of a team that never settles,” said Zaida. “At Moss Networks we bring the same enthusiasm and determination to all projects, no matter how small.”
“We feel Zaida is a great addition to our team, she embodies the hard work ethic and passion that Moss Networks has been built on. We are excited to put her to talents to work for our clients,” said Bonnie Moss, President and Founder of Moss Networks, Inc.
There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:
Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks - ExchangeWire
Outstream Ads Can Solve The Premium Video Ad Unit Shortage - adexchanger
The Unexpected Upsides of Outsourcing Your Fraud Protection - SmallBizDaily
Warning sounded on security of SAP e-recruiting application - InsideSAP
Discount e‑retailer jClub aims to win over former Choxi.com customers - Digital Commerce 360
Making the Case for More ACH - PayBefore
5 Things Self-Storage Operators Need to Know About Taking Payments - Inside Self-Storage
It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.
If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.
Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.
You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…
Targeting content to the right audience is a vital piece of any comprehensive thought leadership strategy. The industries you serve may be looking for your guidance and expertise, but they don’t know where to find it. Creating educational content tailored for that vertical and getting it placed in an industry-specific trade will not only get you the right kind of attention from prospective clients, but it will also bolster your credibility and increase your brand’s value in the marketplace. We’ve helped our clients get noticed by their targeted verticals – here are some of their recent features:
Think Tank: To Thrive, Luxury Brands Must Embrace Data-Driven Marketing – Women’s Wear Daily
Is Your Business Fully Prepared to Handle Online Sales Growth? – Website Magazine
3 Tactics for Understanding the Modern Consumer – Total Retail
How governments can reap the benefits of the cloud – GCN
[Case Study] ClearSale Gets New Brand Messaging; Experiences 300% Increase in Traffic, 25% Increase in Conversions
ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.
Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level (find more details at https://scottkeeverseo.com/seo-tampa/). In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.
Related: How to conduct a technical SEO audit?
The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience. To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.
To read the full article, CLICK HERE