The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience. To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.
To read the full article, CLICK HERE
2016 was certainly a busy year in the AdTech and FinTech industries. Innovation has been rapidly advancing, and consumers are just starting to adjust. We look forward to seeing how our clients will serve the growing needs of the marketplace in the coming year.
As the final month of 2016 comes to a close, the Moss Networks team has more than just the holidays to celebrate— we also have some amazing thought leadership and news articles to share that promote the diverse strengths of each of our clients.
ClearSale CEO Pedro Chiamulera is featured on Episode 59 of Ambitious Radio Podcast
Ad-Free Netflix Helps Publicize Ad-Filled TV by Benjamin Reid of Elasticiti
Utility Payments Made Easy: 3 Customer Segments that Need E-Payments Now by Josh Budd of Forte Payment Systems
Cyber Weekend—A Global Opportunity for Retailers by Kirsty Tull of BillPro
Now’s The Time to Guard against Holiday E-Commerce Fraud by Bruno Farinelli of ClearSale
By Sophorn Chhay, Inbound marketing Specialist at Trumpia
As any marketer knows, you need to change and adapt to stay competitive. If mobile is not a significant part of your marketing strategy by now, you may be at risk of falling behind. Here are a few reasons to embrace mobile now:
1. People spend more time on mobile than desktop.
Mobile isn’t just catching up with desktop. It’s soared past it. According to Mary Meeker’s ‘State of mobile marketing’ report, people now spend 51% of their time online on mobile, versus 42% desktop. The transition to digital marketing means that marketers have learned to cater to consumer habits and approach prospects where they spend their time. And, as that place increasingly becomes the mobile realm, marketers need to keep up.
2. Mobile is essential for local brick and mortar businesses.
When people are out and about, they have their mobile phones with them. And, they use their phone to do research on purchases while they’re on the go. Getting in touch through apps, SMS coupons and other methods can increase your chances of getting them to step through your door. You can create an app that allows you to send a message when…
With so many advancements being made in the financial industry, we make sure that our clients have the opportunity to provide education and thought leadership within the industry through byline articles placed in top outlets. In the ad tech space, this month we shared some exciting news about our clients’ new native ad tools.
Headway Digital Launches NativeWay, Its New Native Ads Tool Suite – Marketing Land
BillPro adds new check processing solution for merchants – The Green Sheet
Payment Service Providers Need International Skills, Flexible Tech, by Daria Rippingale, CEO of BillPro – PaymentsSource
How Cashless Mobile Payments Can Be a Force for Social Good, by Lori Ciavarella, Director of Operations for BillPro – Point of Sale News
Same-Day ACH Payments Move Closer to Reality, by Jeff Thorness, CEO of Forte Payment Systems – PaymentWeek