GUEST POST AUTHOR: Callum Mundine is part of the marketing team at oneegg.com.au, an adwords management agency in Sydney. He is an Amazon marketplace & white hat link building specialist, and has launched multiple successful brands on Amazon.com. Callum like his eggs boiled.
There are many different ways in which Ecommerce brands can get their products in front of consumers, but advertising success depends on several things. Quality content, great images and videos and SEO all factor highly, but using the right advertising channel for your brand is all important.
It isn’t always easy for Ecommerce brands to know which ad channel would work best for them. The first step is to understand the process that buyers go through before making a purchase. This is how it typically rolls out:
- Awareness of the product
- Familiarity with the product
- Considering the product
- Purchasing the product
- Brand loyalty
You should also consider how the major advertising channels work so that you choose the best platform for your brand. Today’s three main ad channels are Facebook, Google and Amazon, and they all offer different advantages. For example, Google and Facebook are where people tend to go for product discovery and research. Amazon is usually where they’ll purchase the products.