Facebook, Google, Amazon: Which Ad Channel Is Right for Your Ecommerce Brand?

GUEST POST AUTHOR: Callum Mundine is part of the marketing team at oneegg.com.au, an adwords management agency in Sydney. He is an Amazon marketplace & white hat link building specialist, and has launched multiple successful brands on Amazon.com. Callum like his eggs boiled.

 

There are many different ways in which Ecommerce brands can get their products in front of consumers, but advertising success depends on several things.  Quality content, great images and videos and SEO all factor highly, but using the right advertising channel for your brand is all important.

It isn’t always easy for Ecommerce brands to know which ad channel would work best for them. The first step is to understand the process that buyers go through before making a purchase. This is how it typically rolls out:

  • Awareness of the product
  • Familiarity with the product
  • Considering the product
  • Purchasing the product
  • Brand loyalty

You should also consider how the major advertising channels work so that you choose the best platform for your brand. Today’s three main ad channels are Facebook, Google and Amazon, and they all offer different advantages. For example, Google and Facebook are where people tend to go for product discovery and research. Amazon is usually where they’ll purchase the products.

Let’s…

06-05-2018 Comments (0) Read More

Clients in the News

2016 was certainly a busy year in the AdTech and FinTech industries. Innovation has been rapidly advancing, and consumers are just starting to adjust. We look forward to seeing how our clients will serve the growing needs of the marketplace in the coming year.

As the final month of 2016 comes to a close, the Moss Networks team has more than just the holidays to celebrate— we also have some amazing thought leadership and news articles to share that promote the diverse strengths of each of our clients.

 

citn1 ClearSale CEO Pedro Chiamulera is featured on Episode 59 of Ambitious Radio Podcast

 

citn9 Ad-Free Netflix Helps Publicize Ad-Filled TV by Benjamin Reid of Elasticiti

 

citn2 Utility Payments Made Easy: 3 Customer Segments that Need E-Payments Now by Josh Budd of Forte Payment Systems

 

citn3  Cyber Weekend—A Global Opportunity for Retailers by Kirsty Tull of BillPro

 

citn4  Now’s The Time to Guard against Holiday E-Commerce Fraud by Bruno Farinelli of ClearSale

 

12-19-2016 Comments (0) Read More