Brands who look ahead can reap profound benefits, especially when it comes to seasonal promotional opportunities. With the holidays only a few weeks away, our team has been busy gaining clients coverage in top outlets, where they shared insights about ways that retailers and e-tailers can elevate customer experiences, leverage mobile channels and prepare for fraud threats. Helping our clients stay ahead of the holiday frenzy keeps them at the forefront of their industries and solidifies their status as thought leaders. In addition, some of our clients shared exciting company news and compelling reports over the past month. Check out the links below to see what we have been up to!
- 6 steps to elevate the customer experience this holiday season
– Leveraging the value of emotional connection
(in collaboration with partners WITH PR) - Fyber: In-app mobile advertising growth
- In the new ecommerce fraud landscape, every vertical is now at risk
- Emotionally-connected consumers 3 times more valuable
- Business planning is continuous: why isn’t…
CLIENTS IN THE NEWS
At Moss Networks we champion the talent and passion of the companies we serve by securing them opportunities with media outlets that enable them to reach their target audiences. Earlier this month, Forbes featured one of our clients in an interview discussing the evolution of the CFO. More recently, we placed an article in VentureBeat for a client who’s a leader in e-commerce fraud protection. Check out the rest of our “Clients in the News” round up to see what we’ve been up to.
A Seat at the Table: Why the CFO’s Role is More Crucial Than Ever – Forbes
As Machine Learning Evolves, We Need to Update the Definition of ‘Data Scientist’ – VentureBeat
The Age of New Tariffs and the Challenges Ahead – CEO Today
Improving What-If Scenario Testing: A Q&A With Centage’s David Winterhalter – FEI
Getting the CIO/CFO Relationship Right – IndustryWeek
There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:
Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks - ExchangeWire
Outstream Ads Can Solve The Premium Video Ad Unit Shortage - adexchanger
The Unexpected Upsides of Outsourcing Your Fraud Protection - SmallBizDaily
Warning sounded on security of SAP e-recruiting application - InsideSAP
Discount e‑retailer jClub aims to win over former Choxi.com customers - Digital Commerce 360
Making the Case for More ACH - PayBefore
5 Things Self-Storage Operators Need to Know About Taking Payments - Inside Self-Storage
It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.
If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.
Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.
You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…
We may be just starting Q2, but we are already seeing some big changes in our industry, as well as those of our clients. As technology is advancing and regulations are shifting, consumer behavior is evolving rapidly. This means that retailers, marketers, and business owners need to adjust accordingly or risk losing out to the competition. Luckily, our clients are experts in their fields, and they have put a big priority on educating their respective industries about these changes, helping businesses stay ahead of the game and maintain success. Check out some of the recent thought leadership pieces we have obtained for our clients:
Optimising Campaigns Based on Mobile App Usage, Not Installs by Xavier Bourlard, SVP International, Growth & Partner, Headway
One-To-One Marketing With A 90-Degree View Of the Consumer by Scott Bailey, Executive Vice President of Strategy and Analytics, Target Data
Chargebacks Can Kill Your Online Business – What You Need To Know by Rafael Lourenco, Vice President of US Operations, ClearSale
With so many advancements being made in the financial industry, we make sure that our clients have the opportunity to provide education and thought leadership within the industry through byline articles placed in top outlets. In the ad tech space, this month we shared some exciting news about our clients’ new native ad tools.
Headway Digital Launches NativeWay, Its New Native Ads Tool Suite – Marketing Land
BillPro adds new check processing solution for merchants – The Green Sheet
Payment Service Providers Need International Skills, Flexible Tech, by Daria Rippingale, CEO of BillPro – PaymentsSource
How Cashless Mobile Payments Can Be a Force for Social Good, by Lori Ciavarella, Director of Operations for BillPro – Point of Sale News
Same-Day ACH Payments Move Closer to Reality, by Jeff Thorness, CEO of Forte Payment Systems – PaymentWeek