Moss Networks President & Founder, Bonnie Moss, shared her insights in an oped for Business.com on how companies can blog their way to lead generation success. The full post is below.
Blogging Your Way to Lead Generation Success
Companies can and should leverage their blogs to increase lead generation.
It’s no secret that content marketing and SEO go hand-in-hand. It’s one of the reasons why more and more companies are making their blogs a priority. In 2016, 36 percent of Fortune 500 companies reported having public blogs, up from 23 percent since 2010. When done correctly, blogging can help establish businesses as an authority in their industry. Perhaps even more telling is a blog’s power to increase website traffic by an average of 55 percent. But what companies really want to know is how to convert those viewers into customers. That’s why we’ve developed a guide for improving your blog’s lead generation marketing strategy.
Here are a few tips to create a blog that generates leads.
Hone in on keywords
To gain a competitive edge, companies need to craft relevant content that gains the attention of potential customers. Researching keyword opportunities is the first step in attracting the right leads. This means pinpointing what your target audience searches for online and…