A picture may be worth a thousand words, but visual content can be much more valuable. As more people get most of their information from screens, content tools such as photos, illustrations, infographics, and video are the keys to engaging your audience. Research from many sources shows that including visuals can get more audience members to read, share, and use your content. In this post, we’ll look at three of visual content marketing’s biggest benefits.
Science says our eyes and minds tend to wander when confronted with a page of text – one often-cited statistic says that site visitors read about 20 percent of the words on a given page. That means that if you want to get your message through, you need visual information to combat text fatigue and keep your readers’ eyes on your pages and posts.
Visa Europe’s library of infographics takes complex topics like cross-border payment tokenization, multi-lateral interchange fees, and contactless payment adoption and distills them into easy-to-scan packages of visual information. Each infographic uses the traditional Visa blue and gold color palette for heightened brand visibility.
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