MOSS NETWORKS CEO EXPLAINS WHY COMPANIES NEED TO START THINKING LIKE A MEDIA COMPANY

A Media Dynamics study evaluated that in 2014 the average person was exposed to roughly 5,000 ads a day, that’s about 3,000 ads more than in 1985. Today’s competitive climate means that companies have to become even more creative in how they gain the attention of their consumer base. That’s why more and more companies have resorted to inbound marketing. In her article, “Think Like a Media Company,” President and Founder of Moss Networks, Bonnie Moss, looks further at this trend as well as provides a guide for organizations interested in making the transition from brand to media platform.

Read the full article published on Small Biz Club: http://smallbizclub.com/sales-and-marketing/advertising-and-lead-generation/think-like-media-company/

04-16-2018 Comments (0) Read More

Clients in the News

The Moss Networks team hit the new year running, securing its clients with coverage in noteworthy media outlets such as Venture Beat, Mobile Marketer, and Information Management (just to name a few). Our clients weigh in on everything from Facebook’s fake news problem to the future of app marketing and much more. Check out a list of recent op-eds and features we landed for our clients:

 

VentureBeat-logo  Facebook Should Treat Fake News Like Fraud – Venture Beat

 

im-230x56  Why SAP is More Vulnerable to Cyberattack Than You Think – Information Management

 

Mobile-Marketer-Logo  The Future of App Marketing: Shifting from a B2C to B2B2C Model – Mobile Marketer

 

business-com Social Media Plays an Important Role in Company Culture and Fraud Protection – business.com

 

logo  Why App Developers Need to Focus on the Holiday Season – ExchangeWire

 

at  Time to Retire the Corporate Performance Management Concept – Accounting Today

 

is-the-hoopla-over-social-media-marketing-the-biggest-myth-ever-mobilemarketingwatchcom

Moss Networks Welcomes Newest Member, Zaida Diaz

Moss Networks is excited to introduce Zaida Diaz as the newest member of our Marketing and PR team! As part of our growing company, Zaida will help us in continuing to execute innovative campaigns and media strategies for our clients. In addition to earning degrees in Journalism and Communication Studies at Cal State Northridge, the recent grad has also acquired industry experience at a number of organizations.

“It feels great to be a part of a team that never settles,” said Zaida. “At Moss Networks we bring the same enthusiasm and determination to all projects, no matter how small.”

“We feel Zaida is a great addition to our team, she embodies the hard work ethic and passion that Moss Networks has been built on. We are excited to put her to talents to work for our clients,” said Bonnie Moss, President and Founder of Moss Networks, Inc.

10-30-2017 Comments (0) Read More

Bonnie Moss Featured in PR News, Discusses the Profitable Audience You Might be Ignoring

Moss Networks CEO and Founder, Bonnie Moss, explains how developing a marketing strategy to those who are already your brand loyalists can benefit your business in the long term in the article “10 Tips to Help Make Existing Customers Love Your Brand Even More” published in PR News. While many companies spend a lot of their marketing efforts on reaching new audiences, it is also vital to that they don’t turn a blind eye on current customers.

In fact, Moss argues that brands earn considerable savings and revenue by focusing on the demographic that they have already won over a first time. Bonnie describes how personalized emails, rewards and special events can serve as ways to reconnect with this profitable audience. “To keep your clients returning for more it’s critical to enhance the relationship with them so they feel valued.”

Read the full article on PR News: http://www.prnewsonline.com/10-tips-to-help-make-existing-customers-love-your-brand/

10-09-2017 Comments (0) Read More

Clients in the News

There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:

 

 

 

logo  Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks - ExchangeWire

 

adx logo  Outstream Ads Can Solve The Premium Video Ad Unit Shortage - adexchanger

 

smallbiz_logo-blogThe Unexpected Upsides of Outsourcing Your Fraud Protection - SmallBizDaily 

 

ISAP_Logo220x90 Warning sounded on security of SAP e-recruiting application - InsideSAP

 

2017_DC360_Logo_Main_500x125Discount e‑retailer jClub aims to win over former Choxi.com customers - Digital Commerce 360

 

paybefore-logo-red-taglineMaking the Case for More ACH - PayBefore

 

download 5 Things Self-Storage Operators Need to Know About Taking Payments - Inside Self-Storage

 

Harnessing the Power of Thought Leadership

It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.

If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.

Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.

You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…

06-15-2017 Comments (0) Read More

Clients in the News

Targeting content to the right audience is a vital piece of any comprehensive thought leadership strategy. The industries you serve may be looking for your guidance and expertise, but they don’t know where to find it. Creating educational content tailored for that vertical and getting it placed in an industry-specific trade will not only get you the right kind of attention from prospective clients, but it will also bolster your credibility and increase your brand’s value in the marketplace. We’ve helped our clients get noticed by their targeted verticals – here are some of their recent features:

 

downloadThink Tank: To Thrive, Luxury Brands Must Embrace Data-Driven Marketing – Women’s Wear Daily

 

UntitledIs Your Business Fully Prepared to Handle Online Sales Growth? – Website Magazine

 

logo-totalretail-x2 3 Tactics for Understanding the Modern Consumer – Total Retail

 

download (1)How governments can reap the benefits of the cloud – GCN

 

 

download (2)Unpaid bills threaten to undermine health care sector…

06-07-2017 Comments (0) Read More

[Case Study] ClearSale Gets New Brand Messaging; Experiences 300% Increase in Traffic, 25% Increase in Conversions

ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.

Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level. In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.

If you want to see these kinds of results for your business, email us today at info@mossnetworks.com or call 818-995-8127.

05-11-2017 Comments (0) Read More

Bonnie Moss Featured in PaymentsJournal: US Branding for International Payments Businesses

The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience.  To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.

To read the full article, CLICK HERE

5 Expert Tips on Maximizing your PR Strategy

Brand promotion has never been never easy. But thanks to the digital age, social media, and more personalized marketing strategies, public relations has become more complicated and nuanced than ever before. It’s also become more important if you want to get noticed in a noisy world.

But don’t let the new methods of promotion intimidate you. It’s easier than you think to get the basics down and get your company name in front of more, and better qualified, leads. We’ve put together 5 of our top tips to make you and your business more visible.

Develop an Effective Blog

These days, just having a blog isn’t enough. To make your blog work for you, it needs to provide value to your readers. But how can you build a blog that accomplishes this? To begin with, an effective blog is kept up to date with helpful and relevant information. Use your experience to inform your audience and provide insightful articles that speak to your clients and potential clients. By having posts that highlight your expertise, you’ll build trust with an audience who will look to you for advice, information, and eventually for help when they need your services.

Also make sure to cover trending…

04-05-2017 Comments (0) Read More