Clients in the News

There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:

 

 

 

logo  Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks - ExchangeWire

 

adx logo  Outstream Ads Can Solve The Premium Video Ad Unit Shortage - adexchanger

 

smallbiz_logo-blogThe Unexpected Upsides of Outsourcing Your Fraud Protection - SmallBizDaily 

 

ISAP_Logo220x90 Warning sounded on security of SAP e-recruiting application - InsideSAP

 

2017_DC360_Logo_Main_500x125Discount e‑retailer jClub aims to win over former Choxi.com customers - Digital Commerce 360

 

paybefore-logo-red-taglineMaking the Case for More ACH - PayBefore

 

download 5 Things Self-Storage Operators Need to Know About Taking Payments - Inside Self-Storage

 

Harnessing the Power of Thought Leadership

It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.

If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.

Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.

You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…

06-15-2017 Comments (0) Read More

Clients in the News

Targeting content to the right audience is a vital piece of any comprehensive thought leadership strategy. The industries you serve may be looking for your guidance and expertise, but they don’t know where to find it. Creating educational content tailored for that vertical and getting it placed in an industry-specific trade will not only get you the right kind of attention from prospective clients, but it will also bolster your credibility and increase your brand’s value in the marketplace. We’ve helped our clients get noticed by their targeted verticals – here are some of their recent features:

 

downloadThink Tank: To Thrive, Luxury Brands Must Embrace Data-Driven Marketing – Women’s Wear Daily

 

UntitledIs Your Business Fully Prepared to Handle Online Sales Growth? – Website Magazine

 

logo-totalretail-x2 3 Tactics for Understanding the Modern Consumer – Total Retail

 

download (1)How governments can reap the benefits of the cloud – GCN

 

 

download (2)Unpaid bills threaten to undermine health care sector…

06-07-2017 Comments (0) Read More

[Case Study] ClearSale Gets New Brand Messaging; Experiences 300% Increase in Traffic, 25% Increase in Conversions

ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.

Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level. In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.

If you want to see these kinds of results for your business, email us today at info@mossnetworks.com or call 818-995-8127.

05-11-2017 Comments (0) Read More

Bonnie Moss Featured in PaymentsJournal: US Branding for International Payments Businesses

The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience.  To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.

To read the full article, CLICK HERE

5 Expert Tips on Maximizing your PR Strategy

Brand promotion has never been never easy. But thanks to the digital age, social media, and more personalized marketing strategies, public relations has become more complicated and nuanced than ever before. It’s also become more important if you want to get noticed in a noisy world.

But don’t let the new methods of promotion intimidate you. It’s easier than you think to get the basics down and get your company name in front of more, and better qualified, leads. We’ve put together 5 of our top tips to make you and your business more visible.

Develop an Effective Blog

These days, just having a blog isn’t enough. To make your blog work for you, it needs to provide value to your readers. But how can you build a blog that accomplishes this? To begin with, an effective blog is kept up to date with helpful and relevant information. Use your experience to inform your audience and provide insightful articles that speak to your clients and potential clients. By having posts that highlight your expertise, you’ll build trust with an audience who will look to you for advice, information, and eventually for help when they need your services.

Also make sure to cover trending…

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Clients in the News

2016 was certainly a busy year in the AdTech and FinTech industries. Innovation has been rapidly advancing, and consumers are just starting to adjust. We look forward to seeing how our clients will serve the growing needs of the marketplace in the coming year.

As the final month of 2016 comes to a close, the Moss Networks team has more than just the holidays to celebrate— we also have some amazing thought leadership and news articles to share that promote the diverse strengths of each of our clients.

 

citn1 ClearSale CEO Pedro Chiamulera is featured on Episode 59 of Ambitious Radio Podcast

 

citn9 Ad-Free Netflix Helps Publicize Ad-Filled TV by Benjamin Reid of Elasticiti

 

citn2 Utility Payments Made Easy: 3 Customer Segments that Need E-Payments Now by Josh Budd of Forte Payment Systems

 

citn3  Cyber Weekend—A Global Opportunity for Retailers by Kirsty Tull of BillPro

 

citn4  Now’s The Time to Guard against Holiday E-Commerce Fraud by Bruno Farinelli of ClearSale

 

12-19-2016 Comments (0) Read More

It’s the MOSS Wonderful Time of the Year!

As 2016 draws to a close, we would like to thank all our clients, partners, and friends who have supported us in another successful year of business. We know how vital this support is to our progress year after year, and we can’t tell you all how much we appreciate you!

Our year has been full of exciting new growth and development. We were thrilled to welcome some incredible new clients as well as the return of some previous ones, and the exciting addition to our in-house team of Danielle Kent, our Marketing & PR Coordinator.

We spent the year hard at work securing strategic exposure for our clients and relaying the value of each of their unique brands to the right audiences. We’ve seen a lot of changes in our industry, with the exponential rise of social media, the advancements in video content and advertising, and the increasing need for transparency, but one thing remains true: earned media that is both engaging and reader-friendly is key. Today’s consumer craves authenticity and through developing quality content and optimizing brand messaging, the Moss Networks team delivers a strategic narrative that differentiates our clients from the competition. As a results-driven company, we listen…

12-14-2016 Comments (0) Read More

Moss Networks Welcomes New Team Member, Danielle Kent!

Moss Networks is excited to announce the newest member of our team, Danielle Kent. Danielle is now our Marketing and PR Coordinator, aiding us in continuing to develop dynamic campaigns to promote our clients and support their growing needs. As a recent graduate of Hofstra University’s Lawrence Herbert School of Communication, Danielle has spent the past four years developing her public relations skills and taking on multiple internships to gain real-world experience.

“Danielle’s ambition and energy has been a great complement to our team and we are confident that she will aid us in continuing to provide the best service to our clients”, says Bonnie Moss, Moss Networks’ president and co-founder.

“I have loved witnessing firsthand the dedication this company has to serving their clients and how seamlessly they work together to deliver results,” says Danielle. “It has been an amazing experience to be part of such a creative, hardworking team.”

08-04-2016 Comments (0) Read More

Master your next web redesign with these simple tips

Most businesses need to redo their website at some point to refine their message, reach a new audience, or make the site easier to use. Developing and launching a new site has a lot in common with remodeling your physical business. In both cases, your goal is to create the best possible space for doing business. That requires careful planning and ongoing communication with the agency handling your site redesign. Here are eight best practices we recommend, based on our experiences helping clients make the most of their websites.

 

  1. Set your goals before you begin and refer to them as you go. Your agency will base the redesign on these goals, so spend as much time as you need goal-setting with your company’s decisionmakers and your agency before you move ahead. When questions arise during the design process, use the goals to guide your answers.
  2. Focus on what your audience wants. In most cases, this means refocusing your site content on customer benefits, with technical features taking a supporting role. Businesses sometimes struggle with this step, especially those that offer technical or complex services and products. Remember, potential customers visit your site to learn what your business can do for them….
    07-27-2016 Comments (0) Read More