Brands who look ahead can reap profound benefits, especially when it comes to seasonal promotional opportunities. With the holidays only a few weeks away, our team has been busy gaining clients coverage in top outlets, where they shared insights about ways that retailers and e-tailers can elevate customer experiences, leverage mobile channels and prepare for fraud threats. Helping our clients stay ahead of the holiday frenzy keeps them at the forefront of their industries and solidifies their status as thought leaders. In addition, some of our clients shared exciting company news and compelling reports over the past month. Check out the links below to see what we have been up to!
- 6 steps to elevate the customer experience this holiday season
– Leveraging the value of emotional connection
(in collaboration with partners WITH PR) - Fyber: In-app mobile advertising growth
- In the new ecommerce fraud landscape, every vertical is now at risk
- Emotionally-connected consumers 3 times more valuable
- Business planning is continuous: why isn’t…
CLIENTS IN THE NEWS
At Moss Networks we champion the talent and passion of the companies we serve by securing them opportunities with media outlets that enable them to reach their target audiences. Earlier this month, Forbes featured one of our clients in an interview discussing the evolution of the CFO. More recently, we placed an article in VentureBeat for a client who’s a leader in e-commerce fraud protection. Check out the rest of our “Clients in the News” round up to see what we’ve been up to.
A Seat at the Table: Why the CFO’s Role is More Crucial Than Ever – Forbes
As Machine Learning Evolves, We Need to Update the Definition of ‘Data Scientist’ – VentureBeat
The Age of New Tariffs and the Challenges Ahead – CEO Today
Improving What-If Scenario Testing: A Q&A With Centage’s David Winterhalter – FEI
Getting the CIO/CFO Relationship Right – IndustryWeek
A Media Dynamics study evaluated that in 2014 the average person was exposed to roughly 5,000 ads a day, that’s about 3,000 ads more than in 1985. Today’s competitive climate means that companies have to become even more creative in how they gain the attention of their consumer base. That’s why more and more companies have resorted to inbound marketing. In her article, “Think Like a Media Company,” President and Founder of Moss Networks, Bonnie Moss, looks further at this trend as well as provides a guide for organizations interested in making the transition from brand to media platform.
Read the full article published on Small Biz Club: http://smallbizclub.com/sales-and-marketing/advertising-and-lead-generation/think-like-media-company/
The Moss Networks team hit the new year running, securing its clients with coverage in noteworthy media outlets such as Venture Beat, Mobile Marketer, and Information Management (just to name a few). Our clients weigh in on everything from Facebook’s fake news problem to the future of app marketing and much more. Check out a list of recent op-eds and features we landed for our clients:
Facebook Should Treat Fake News Like Fraud – Venture Beat
Why SAP is More Vulnerable to Cyberattack Than You Think – Information Management
The Future of App Marketing: Shifting from a B2C to B2B2C Model – Mobile Marketer
Social Media Plays an Important Role in Company Culture and Fraud Protection – business.com
Why App Developers Need to Focus on the Holiday Season – ExchangeWire
Time to Retire the Corporate Performance Management Concept – Accounting Today