MOSS NETWORKS CEO EXPLAINS WHY COMPANIES NEED TO START THINKING LIKE A MEDIA COMPANY

A Media Dynamics study evaluated that in 2014 the average person was exposed to roughly 5,000 ads a day, that’s about 3,000 ads more than in 1985. Today’s competitive climate means that companies have to become even more creative in how they gain the attention of their consumer base. That’s why more and more companies have resorted to inbound marketing. In her article, “Think Like a Media Company,” President and Founder of Moss Networks, Bonnie Moss, looks further at this trend as well as provides a guide for organizations interested in making the transition from brand to media platform.

Read the full article published on Small Biz Club: http://smallbizclub.com/sales-and-marketing/advertising-and-lead-generation/think-like-media-company/

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Clients in the News

The Moss Networks team hit the new year running, securing its clients with coverage in noteworthy media outlets such as Venture Beat, Mobile Marketer, and Information Management (just to name a few). Our clients weigh in on everything from Facebook’s fake news problem to the future of app marketing and much more. Check out a list of recent op-eds and features we landed for our clients:

 

VentureBeat-logo  Facebook Should Treat Fake News Like Fraud – Venture Beat

 

im-230x56  Why SAP is More Vulnerable to Cyberattack Than You Think – Information Management

 

Mobile-Marketer-Logo  The Future of App Marketing: Shifting from a B2C to B2B2C Model – Mobile Marketer

 

business-com Social Media Plays an Important Role in Company Culture and Fraud Protection – business.com

 

logo  Why App Developers Need to Focus on the Holiday Season – ExchangeWire

 

at  Time to Retire the Corporate Performance Management Concept – Accounting Today

 

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