Clients in the News

There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:

 

 

 

logo  Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks - ExchangeWire

 

adx logo  Outstream Ads Can Solve The Premium Video Ad Unit Shortage - adexchanger

 

smallbiz_logo-blogThe Unexpected Upsides of Outsourcing Your Fraud Protection - SmallBizDaily 

 

ISAP_Logo220x90 Warning sounded on security of SAP e-recruiting application - InsideSAP

 

2017_DC360_Logo_Main_500x125Discount e‑retailer jClub aims to win over former Choxi.com customers - Digital Commerce 360

 

paybefore-logo-red-taglineMaking the Case for More ACH - PayBefore

 

download 5 Things Self-Storage Operators Need to Know About Taking Payments - Inside Self-Storage

 

Harnessing the Power of Thought Leadership

It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.

If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.

Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.

You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…

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Clients in the News

Targeting content to the right audience is a vital piece of any comprehensive thought leadership strategy. The industries you serve may be looking for your guidance and expertise, but they don’t know where to find it. Creating educational content tailored for that vertical and getting it placed in an industry-specific trade will not only get you the right kind of attention from prospective clients, but it will also bolster your credibility and increase your brand’s value in the marketplace. We’ve helped our clients get noticed by their targeted verticals – here are some of their recent features:

 

downloadThink Tank: To Thrive, Luxury Brands Must Embrace Data-Driven Marketing – Women’s Wear Daily

 

UntitledIs Your Business Fully Prepared to Handle Online Sales Growth? – Website Magazine

 

logo-totalretail-x2 3 Tactics for Understanding the Modern Consumer – Total Retail

 

download (1)How governments can reap the benefits of the cloud – GCN

 

 

download (2)Unpaid bills threaten to undermine health care sector…

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[Case Study] ClearSale Gets New Brand Messaging; Experiences 300% Increase in Traffic, 25% Increase in Conversions

ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.

Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level. In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.

If you want to see these kinds of results for your business, email us today at info@mossnetworks.com or call 818-995-8127.

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Bonnie Moss Featured in PaymentsJournal: US Branding for International Payments Businesses

The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience.  To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.

To read the full article, CLICK HERE

Clients in the News

We may be just starting Q2, but we are already seeing some big changes in our industry, as well as those of our clients. As technology is advancing and regulations are shifting, consumer behavior is evolving rapidly. This means that retailers, marketers, and business owners need to adjust accordingly or risk losing out to the competition. Luckily, our clients are experts in their fields, and they have put a big priority on educating their respective industries about these changes, helping businesses stay ahead of the game and maintain success. Check out some of the recent thought leadership pieces we have obtained for our clients:

 

EW logoOptimising Campaigns Based on Mobile App Usage, Not Installs by Xavier Bourlard, SVP International, Growth & Partner, Headway

 

adx logoOne-To-One Marketing With A 90-Degree View Of the Consumer by Scott Bailey, Executive Vice President of Strategy and Analytics, Target Data

 

CNP-LogoChargebacks Can Kill Your Online Business – What You Need To Know by Rafael Lourenco, Vice President of US Operations, ClearSale

 

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Clients in the News

2016 was certainly a busy year in the AdTech and FinTech industries. Innovation has been rapidly advancing, and consumers are just starting to adjust. We look forward to seeing how our clients will serve the growing needs of the marketplace in the coming year.

As the final month of 2016 comes to a close, the Moss Networks team has more than just the holidays to celebrate— we also have some amazing thought leadership and news articles to share that promote the diverse strengths of each of our clients.

 

citn1 ClearSale CEO Pedro Chiamulera is featured on Episode 59 of Ambitious Radio Podcast

 

citn9 Ad-Free Netflix Helps Publicize Ad-Filled TV by Benjamin Reid of Elasticiti

 

citn2 Utility Payments Made Easy: 3 Customer Segments that Need E-Payments Now by Josh Budd of Forte Payment Systems

 

citn3  Cyber Weekend—A Global Opportunity for Retailers by Kirsty Tull of BillPro

 

citn4  Now’s The Time to Guard against Holiday E-Commerce Fraud by Bruno Farinelli of ClearSale

 

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Moss Networks Welcomes New Team Member, Danielle Kent!

Moss Networks is excited to announce the newest member of our team, Danielle Kent. Danielle is now our Marketing and PR Coordinator, aiding us in continuing to develop dynamic campaigns to promote our clients and support their growing needs. As a recent graduate of Hofstra University’s Lawrence Herbert School of Communication, Danielle has spent the past four years developing her public relations skills and taking on multiple internships to gain real-world experience.

“Danielle’s ambition and energy has been a great complement to our team and we are confident that she will aid us in continuing to provide the best service to our clients”, says Bonnie Moss, Moss Networks’ president and co-founder.

“I have loved witnessing firsthand the dedication this company has to serving their clients and how seamlessly they work together to deliver results,” says Danielle. “It has been an amazing experience to be part of such a creative, hardworking team.”

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Visual Content: Simple ways you can re-boost your brand image

A picture may be worth a thousand words, but visual content can be much more valuable. As more people get most of their information from screens, content tools such as photos, illustrations, infographics, and video are the keys to engaging your audience. Research from many sources shows that including visuals can get more audience members to read, share, and use your content. In this post, we’ll look at three of visual content marketing’s biggest benefits.

 

Scannability

Science says our eyes and minds tend to wander when confronted with a page of text – one often-cited statistic says that site visitors read about 20 percent of the words on a given page. That means that if you want to get your message through, you need visual information to combat text fatigue and keep your readers’ eyes on your pages and posts.

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For example

Visa Europe’s library of infographics takes complex topics like cross-border payment tokenization, multi-lateral interchange fees, and contactless payment adoption and distills them into easy-to-scan packages of visual information. Each infographic uses the traditional Visa blue and gold color palette for heightened brand visibility.

The next step

Try this test with some of…

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Clients in the News

With so many advancements being made in the financial industry, we make sure that our clients have the opportunity to provide education and thought leadership within the industry through byline articles placed in top outlets. In the ad tech space, this month we shared some exciting news about our clients’ new native ad tools.

 

 

Screen Shot 2015-09-17 at 2.44.30 PMHeadway Digital Launches NativeWay, Its New Native Ads Tool Suite – Marketing Land

 

Screen Shot 2015-09-22 at 2.27.24 PMBillPro adds new check processing solution for merchants – The Green Sheet

 

Screen Shot 2015-09-22 at 10.09.12 AMPayment Service Providers Need International Skills, Flexible Tech, by Daria Rippingale, CEO of BillPro – PaymentsSource

 

UntitledHow Cashless Mobile Payments Can Be a Force for Social Good, by Lori Ciavarella, Director of Operations for BillPro – Point of Sale News

 

PW_logo@2xSame-Day ACH Payments Move Closer to Reality, by Jeff Thorness, CEO of Forte Payment Systems – PaymentWeek

 

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