Bonnie Moss Featured in PaymentsJournal: US Branding for International Payments Businesses

The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience.  To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.

To read the full article, CLICK HERE

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Clients in the News

With so many advancements being made in the financial industry, we make sure that our clients have the opportunity to provide education and thought leadership within the industry through byline articles placed in top outlets. In the ad tech space, this month we shared some exciting news about our clients’ new native ad tools.

 

 

Screen Shot 2015-09-17 at 2.44.30 PMHeadway Digital Launches NativeWay, Its New Native Ads Tool Suite – Marketing Land

 

Screen Shot 2015-09-22 at 2.27.24 PMBillPro adds new check processing solution for merchants – The Green Sheet

 

Screen Shot 2015-09-22 at 10.09.12 AMPayment Service Providers Need International Skills, Flexible Tech, by Daria Rippingale, CEO of BillPro – PaymentsSource

 

UntitledHow Cashless Mobile Payments Can Be a Force for Social Good, by Lori Ciavarella, Director of Operations for BillPro – Point of Sale News

 

PW_logo@2xSame-Day ACH Payments Move Closer to Reality, by Jeff Thorness, CEO of Forte Payment Systems – PaymentWeek

 

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