Clients in the News

Earned media is an essential part of any company’s publicity strategy. Not only is it one of the most trusted forms of content, but it also has the potential to help you communicate your company’s expertise to target audiences and compliment your sales and marketing efforts. Over the past month, we helped our clients deliver exciting news and share interesting insights in top outlets. Learn more by checking out our latest Client in the News roundup.

 

 

Moss Networks CEO Shares How to Blog Your Way to Lead Generation Success Via Business.com

Moss Networks President & Founder, Bonnie Moss, shared her insights in an oped for Business.com on how companies can blog their way to lead generation success. The full post is below.

 

Blogging Your Way to Lead Generation Success

Companies can and should leverage their blogs to increase lead generation.

It’s no secret that content marketing and SEO go hand-in-hand. It’s one of the reasons why more and more companies are making their blogs a priority. In 2016, 36 percent of Fortune 500 companies reported having public blogs, up from 23 percent since 2010. When done correctly, blogging can help establish businesses as an authority in their industry. Perhaps even more telling is a blog’s power to increase website traffic by an average of 55 percent. But what companies really want to know is how to convert those viewers into customers. That’s why we’ve developed a guide for improving your blog’s lead generation marketing strategy.

Here are a few tips to create a blog that generates leads.

Hone in on keywords

To gain a competitive edge, companies need to craft relevant content that gains the attention of potential customers. Researching keyword opportunities is the first step in attracting the right leads. This means pinpointing what your target audience searches for online and…

07-09-2018 Comments (0) Read More

Clients in the News

CLIENTS IN THE NEWS

At Moss Networks we champion the talent and passion of the companies we serve by securing them opportunities with media outlets that enable them to reach their target audiences. Earlier this month, Forbes featured one of our clients in an interview discussing the evolution of the CFO. More recently, we placed an article in VentureBeat for a client who’s a leader in e-commerce fraud protection. Check out the rest of our “Clients in the News” round up to see what we’ve been up to.

 

5847e9aacef1014c0b5e4828A Seat at the Table: Why the CFO’s Role is More Crucial Than Ever – Forbes

 

VentureBeat-logoAs Machine Learning Evolves, We Need to Update the Definition of ‘Data Scientist’ – VentureBeat

 

downloadThe Age of New Tariffs and the Challenges Ahead – CEO Today

 

FEIcorporate_www_pms_all blueImproving What-If Scenario Testing: A Q&A With Centage’s David Winterhalter – FEI

 

headerGetting the CIO/CFO Relationship Right – IndustryWeek

 

logo-totalretail-x2How…

MOSS NETWORKS CEO EXPLAINS WHY COMPANIES NEED TO START THINKING LIKE A MEDIA COMPANY

A Media Dynamics study evaluated that in 2014 the average person was exposed to roughly 5,000 ads a day, that’s about 3,000 ads more than in 1985. Today’s competitive climate means that companies have to become even more creative in how they gain the attention of their consumer base. That’s why more and more companies have resorted to inbound marketing. In her article, “Think Like a Media Company,” President and Founder of Moss Networks, Bonnie Moss, looks further at this trend as well as provides a guide for organizations interested in making the transition from brand to media platform.

Read the full article published on Small Biz Club: http://smallbizclub.com/sales-and-marketing/advertising-and-lead-generation/think-like-media-company/

04-16-2018 Comments (0) Read More

Clients in the News

The Moss Networks team hit the new year running, securing its clients with coverage in noteworthy media outlets such as Venture Beat, Mobile Marketer, and Information Management (just to name a few). Our clients weigh in on everything from Facebook’s fake news problem to the future of app marketing and much more. Check out a list of recent op-eds and features we landed for our clients:

 

VentureBeat-logo  Facebook Should Treat Fake News Like Fraud – Venture Beat

 

im-230x56  Why SAP is More Vulnerable to Cyberattack Than You Think – Information Management

 

Mobile-Marketer-Logo  The Future of App Marketing: Shifting from a B2C to B2B2C Model – Mobile Marketer

 

business-com Social Media Plays an Important Role in Company Culture and Fraud Protection – business.com

 

logo  Why App Developers Need to Focus on the Holiday Season – ExchangeWire

 

at  Time to Retire the Corporate Performance Management Concept – Accounting Today

 

is-the-hoopla-over-social-media-marketing-the-biggest-myth-ever-mobilemarketingwatchcom

CLIENTS IN THE NEWS

We’re well into the holiday season, but that doesn’t mean that our clients are slowing down anytime soon. In fact, for many of them it’s the busiest time of year and they’ve made it a priority to share their industry expertise with retailers, marketers and business owners alike. Check out the latest op-eds we secured for our clients in notable media outlets like Accounting Today, ExchangeWire, and more!

 

  4 Goals for Mobile App Performance Marketers in 2018 – Adotas

 

Screen Shot 2015-09-22 at 10.09.12 AM The Equifax Breach Threatens to Boost Holiday Season Payment Fraud – PaymentsSource

 

logo Why App Developers Need to Focus on the Holiday Season – ExchangeWire

 

logo-trim What Is A Collaborative Budget And Why Is It Worth Working Towards? - Finance Monthly

 

smallbiz_logo-blog How Online Reviews Can Make or Break Small SellersSmall Biz Daily

 

Moss Networks Welcomes Newest Member, Zaida Diaz

Moss Networks is excited to introduce Zaida Diaz as the newest member of our Marketing and PR team! As part of our growing company, Zaida will help us in continuing to execute innovative campaigns and media strategies for our clients. In addition to earning degrees in Journalism and Communication Studies at Cal State Northridge, the recent grad has also acquired industry experience at a number of organizations.

“It feels great to be a part of a team that never settles,” said Zaida. “At Moss Networks we bring the same enthusiasm and determination to all projects, no matter how small.”

“We feel Zaida is a great addition to our team, she embodies the hard work ethic and passion that Moss Networks has been built on. We are excited to put her to talents to work for our clients,” said Bonnie Moss, President and Founder of Moss Networks, Inc.

10-30-2017 Comments (0) Read More

Bonnie Moss Featured in PR News, Discusses the Profitable Audience You Might be Ignoring

Moss Networks CEO and Founder, Bonnie Moss, explains how developing a marketing strategy to those who are already your brand loyalists can benefit your business in the long term in the article “10 Tips to Help Make Existing Customers Love Your Brand Even More” published in PR News. While many companies spend a lot of their marketing efforts on reaching new audiences, it is also vital to that they don’t turn a blind eye on current customers.

In fact, Moss argues that brands earn considerable savings and revenue by focusing on the demographic that they have already won over a first time. Bonnie describes how personalized emails, rewards and special events can serve as ways to reconnect with this profitable audience. “To keep your clients returning for more it’s critical to enhance the relationship with them so they feel valued.”

Read the full article on PR News: http://www.prnewsonline.com/10-tips-to-help-make-existing-customers-love-your-brand/

10-09-2017 Comments (0) Read More

Clients in the News

There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:

 

 

 

logo  Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks - ExchangeWire

 

adx logo  Outstream Ads Can Solve The Premium Video Ad Unit Shortage - adexchanger

 

smallbiz_logo-blogThe Unexpected Upsides of Outsourcing Your Fraud Protection - SmallBizDaily 

 

ISAP_Logo220x90 Warning sounded on security of SAP e-recruiting application - InsideSAP

 

2017_DC360_Logo_Main_500x125Discount e‑retailer jClub aims to win over former Choxi.com customers - Digital Commerce 360

 

paybefore-logo-red-taglineMaking the Case for More ACH - PayBefore

 

download 5 Things Self-Storage Operators Need to Know About Taking Payments - Inside Self-Storage

 

Harnessing the Power of Thought Leadership

It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.

If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.

Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.

You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…

06-15-2017 Comments (0) Read More