3 Things We Love About PR

In honor of Valentine’s Day, we got to thinking about why we love Public Relations so much and why it’s been a love that has endured for over 16 years (and counting). Although PR has seen a myriad of evolutions, our passion for this dynamic industry has never wavered. While there are many reasons why we love PR, here are the three things we love the most!


It Keeps Us On Our Toes

In the PR game, you are only as good as your last client win. Landed a feature for your client in Forbes last week, did you? That’s nice, what do you have for them this week? With the incredible speed of news thanks to the internet and social media, there is no resting on your laurels when it comes to client work. There’s always a new announcement, new campaign, or a new goal to hit – all of which keeps us on our toes and constantly challenges us to “one up” ourselves.

Just a decade ago, PR was a simple, straightforward approach to communications and media relations. The rise of technological advances like social media, content marketing, and SEO have paved the nontraditional avenues that will gain exposure for…

02-14-2019 Comments (0) Read More

Clients in the News

The start of the year is an opportunity for businesses to revisit their PR and marketing goals and adjust accordingly. We’ve worked closely with both old and new clients to plan for the year ahead, developing comprehensive strategies that incorporate tools such as social media, content marketing, features, and thought leadership. We’re excited to have kicked off 2019 on such a high note, gaining them coverage on wish-list media outlets. To see all the recent content we’ve placed for our clients, just check out our roundup below.


MDMove Over SaaS – Why Containerization is Headed For the Marketing World


aqO2gVpMBwzteRl7mkWInlksLv2sy8w5VN8tRVNN – 7 Mobile App Marketing Trends for 2019



logo-totalretail-x2 – 8 Questions to Ask Before Migrating to a New Commerce Platform (Part 1)


Screen Shot 2015-09-17 at 2.44.30 PM – Without Marketing Strategy, the LUMAscape is One Hand Clapping


logo-targetmarketingmag-x2 – When It Comes to Targeting, Artificial Intelligence Isn’t a Panacea


Clients in the News

Brands who look ahead can reap profound benefits, especially when it comes to seasonal promotional opportunities. With the holidays only a few weeks away, our team has been busy gaining clients coverage in top outlets, where they shared insights about ways that retailers and e-tailers can elevate customer experiences, leverage mobile channels and prepare for fraud threats. Helping our clients stay ahead of the holiday frenzy keeps them at the forefront of their industries and solidifies their status as thought leaders. In addition, some of our clients shared exciting company news and compelling reports over the past month. Check out the links below to see what we have been up to!


2017_DC360_Logo_Main_500x125 - 6 steps to elevate the customer experience this holiday season



logo-totalretail-x2  – Leveraging the value of emotional connection



download  (in collaboration with partners WITH PR) - Fyber: In-app mobile advertising growth



 - In the new ecommerce fraud landscape, every vertical is now at risk



ld - Emotionally-connected consumers 3 times more valuable



TB - Business planning is continuous: why isn’t…

Clients in the News


At Moss Networks we champion the talent and passion of the companies we serve by securing them opportunities with media outlets that enable them to reach their target audiences. Earlier this month, Forbes featured one of our clients in an interview discussing the evolution of the CFO. More recently, we placed an article in VentureBeat for a client who’s a leader in e-commerce fraud protection. Check out the rest of our “Clients in the News” round up to see what we’ve been up to.


5847e9aacef1014c0b5e4828A Seat at the Table: Why the CFO’s Role is More Crucial Than Ever – Forbes


VentureBeat-logoAs Machine Learning Evolves, We Need to Update the Definition of ‘Data Scientist’ – VentureBeat


downloadThe Age of New Tariffs and the Challenges Ahead – CEO Today


FEIcorporate_www_pms_all blueImproving What-If Scenario Testing: A Q&A With Centage’s David Winterhalter – FEI


headerGetting the CIO/CFO Relationship Right – IndustryWeek



5 Expert Tips on Maximizing your PR Strategy

Brand promotion has never been never easy. But thanks to the digital age, social media, and more personalized marketing strategies, public relations has become more complicated and nuanced than ever before. It’s also become more important if you want to get noticed in a noisy world.

But don’t let the new methods of promotion intimidate you. It’s easier than you think to get the basics down and get your company name in front of more, and better qualified, leads. We’ve put together 5 of our top tips to make you and your business more visible.

Develop an Effective Blog

These days, just having a blog isn’t enough. To make your blog work for you, it needs to provide value to your readers. But how can you build a blog that accomplishes this? To begin with, an effective blog is kept up to date with helpful and relevant information. Use your experience to inform your audience and provide insightful articles that speak to your clients and potential clients. By having posts that highlight your expertise, you’ll build trust with an audience who will look to you for advice, information, and eventually for help when they need your services.

Also make sure to cover trending…

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