Brands who look ahead can reap profound benefits, especially when it comes to seasonal promotional opportunities. With the holidays only a few weeks away, our team has been busy gaining clients coverage in top outlets, where they shared insights about ways that retailers and e-tailers can elevate customer experiences, leverage mobile channels and prepare for fraud threats. Helping our clients stay ahead of the holiday frenzy keeps them at the forefront of their industries and solidifies their status as thought leaders. In addition, some of our clients shared exciting company news and compelling reports over the past month. Check out the links below to see what we have been up to!
- 6 steps to elevate the customer experience this holiday season
– Leveraging the value of emotional connection
(in collaboration with partners WITH PR) - Fyber: In-app mobile advertising growth
- In the new ecommerce fraud landscape, every vertical is now at risk
- Emotionally-connected consumers 3 times more valuable
- Business planning is continuous: why isn’t…
CLIENTS IN THE NEWS
At Moss Networks we champion the talent and passion of the companies we serve by securing them opportunities with media outlets that enable them to reach their target audiences. Earlier this month, Forbes featured one of our clients in an interview discussing the evolution of the CFO. More recently, we placed an article in VentureBeat for a client who’s a leader in e-commerce fraud protection. Check out the rest of our “Clients in the News” round up to see what we’ve been up to.
A Seat at the Table: Why the CFO’s Role is More Crucial Than Ever – Forbes
As Machine Learning Evolves, We Need to Update the Definition of ‘Data Scientist’ – VentureBeat
The Age of New Tariffs and the Challenges Ahead – CEO Today
Improving What-If Scenario Testing: A Q&A With Centage’s David Winterhalter – FEI
Getting the CIO/CFO Relationship Right – IndustryWeek
A Media Dynamics study evaluated that in 2014 the average person was exposed to roughly 5,000 ads a day, that’s about 3,000 ads more than in 1985. Today’s competitive climate means that companies have to become even more creative in how they gain the attention of their consumer base. That’s why more and more companies have resorted to inbound marketing. In her article, “Think Like a Media Company,” President and Founder of Moss Networks, Bonnie Moss, looks further at this trend as well as provides a guide for organizations interested in making the transition from brand to media platform.
Read the full article published on Small Biz Club: http://smallbizclub.com/sales-and-marketing/advertising-and-lead-generation/think-like-media-company/
The Moss Networks team hit the new year running, securing its clients with coverage in noteworthy media outlets such as Venture Beat, Mobile Marketer, and Information Management (just to name a few). Our clients weigh in on everything from Facebook’s fake news problem to the future of app marketing and much more. Check out a list of recent op-eds and features we landed for our clients:
Facebook Should Treat Fake News Like Fraud – Venture Beat
Why SAP is More Vulnerable to Cyberattack Than You Think – Information Management
The Future of App Marketing: Shifting from a B2C to B2B2C Model – Mobile Marketer
Social Media Plays an Important Role in Company Culture and Fraud Protection – business.com
Why App Developers Need to Focus on the Holiday Season – ExchangeWire
Time to Retire the Corporate Performance Management Concept – Accounting Today
Moss Networks is excited to introduce Zaida Diaz as the newest member of our Marketing and PR team! As part of our growing company, Zaida will help us in continuing to execute innovative campaigns and media strategies for our clients. In addition to earning degrees in Journalism and Communication Studies at Cal State Northridge, the recent grad has also acquired industry experience at a number of organizations.
“It feels great to be a part of a team that never settles,” said Zaida. “At Moss Networks we bring the same enthusiasm and determination to all projects, no matter how small.”
“We feel Zaida is a great addition to our team, she embodies the hard work ethic and passion that Moss Networks has been built on. We are excited to put her to talents to work for our clients,” said Bonnie Moss, President and Founder of Moss Networks, Inc.
Moss Networks CEO and Founder, Bonnie Moss, explains how developing a marketing strategy to those who are already your brand loyalists can benefit your business in the long term in the article “10 Tips to Help Make Existing Customers Love Your Brand Even More” published in PR News. While many companies spend a lot of their marketing efforts on reaching new audiences, it is also vital to that they don’t turn a blind eye on current customers.
In fact, Moss argues that brands earn considerable savings and revenue by focusing on the demographic that they have already won over a first time. Bonnie describes how personalized emails, rewards and special events can serve as ways to reconnect with this profitable audience. “To keep your clients returning for more it’s critical to enhance the relationship with them so they feel valued.”
Read the full article on PR News: http://www.prnewsonline.com/10-tips-to-help-make-existing-customers-love-your-brand/
There is no summer slow down for the clients of Moss Networks, in fact we are cranking up the heat with some great press and exposure in their respective industry-focused outlets. Check out some of the announcements and opeds that keep our clients hot in the press all year long:
Getting a Bigger Slice of the Mobile Ad Budget: A Strategy for Mobile Ad Networks - ExchangeWire
Outstream Ads Can Solve The Premium Video Ad Unit Shortage - adexchanger
The Unexpected Upsides of Outsourcing Your Fraud Protection - SmallBizDaily
Warning sounded on security of SAP e-recruiting application - InsideSAP
Discount e‑retailer jClub aims to win over former Choxi.com customers - Digital Commerce 360
Making the Case for More ACH - PayBefore
5 Things Self-Storage Operators Need to Know About Taking Payments - Inside Self-Storage
It’s a noisy world. Despite best efforts to speak directly to an audience with content and campaigns designed to capture their attention, too frequently those campaigns will fall on deaf ears.
If you feel like you’ve experienced this kind of challenge, there is a solution – one that’s been around for much longer than the terms “content / engagement marketing” have existed, but not a lot of companies have given it the time and energy it requires. The solution is simple – Become part of the conversation. Then you’re no longer talking at your audience, but talking with them. Becoming a thought leader is the most efficient way to achieve the kind of loyalty and brand value that helps you stand out from the crowd.
Establishing you and your team as thought leaders is extremely valuable. There are challenges to measuring your thought leadership efforts, but looking at the right metrics prove what is common sense – when someone provides valuable information, they become a trusted advisor. And when the time comes, those advisors are the ones business leaders will turn to.
You may not have named it “thought leadership”, but you’ve likely participated in efforts to establish both your credibility…
Targeting content to the right audience is a vital piece of any comprehensive thought leadership strategy. The industries you serve may be looking for your guidance and expertise, but they don’t know where to find it. Creating educational content tailored for that vertical and getting it placed in an industry-specific trade will not only get you the right kind of attention from prospective clients, but it will also bolster your credibility and increase your brand’s value in the marketplace. We’ve helped our clients get noticed by their targeted verticals – here are some of their recent features:
Think Tank: To Thrive, Luxury Brands Must Embrace Data-Driven Marketing – Women’s Wear Daily
Is Your Business Fully Prepared to Handle Online Sales Growth? – Website Magazine
3 Tactics for Understanding the Modern Consumer – Total Retail
How governments can reap the benefits of the cloud – GCN
Unpaid bills threaten to undermine health care sector…
ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.
Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level (find more details at https://scottkeeverseo.com/seo-tampa/). In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.
Related: How to conduct a technical SEO audit?
If you want to see these kinds of results for your business, email the