Moss Networks President & Founder, Bonnie Moss, shared her insights in an oped for Business.com on how companies can blog their way to lead generation success. The full post is below.
Blogging Your Way to Lead Generation Success
Companies can and should leverage their blogs to increase lead generation.
It’s no secret that content marketing and SEO go hand-in-hand. It’s one of the reasons why more and more companies are making their blogs a priority. In 2016, 36 percent of Fortune 500 companies reported having public blogs, up from 23 percent since 2010. When done correctly, blogging can help establish businesses as an authority in their industry. Perhaps even more telling is a blog’s power to increase website traffic by an average of 55 percent. But what companies really want to know is how to convert those viewers into customers. That’s why we’ve developed a guide for improving your blog’s lead generation marketing strategy.
Here are a few tips to create a blog that generates leads.
Hone in on keywords
To gain a competitive edge, companies need to craft relevant content that gains the attention of potential customers. Researching keyword opportunities is the first step in attracting the right leads. This means pinpointing what your target audience searches for online and…
GUEST POST AUTHOR: Callum Mundine is part of the marketing team at oneegg.com.au, an adwords management agency in Sydney. He is an Amazon marketplace & white hat link building specialist, and has launched multiple successful brands on Amazon.com. Callum like his eggs boiled.
There are many different ways in which Ecommerce brands can get their products in front of consumers, but advertising success depends on several things. Quality content, great images and videos and SEO all factor highly, but using the right advertising channel for your brand is all important.
It isn’t always easy for Ecommerce brands to know which ad channel would work best for them. The first step is to understand the process that buyers go through before making a purchase. This is how it typically rolls out:
- Awareness of the product
- Familiarity with the product
- Considering the product
- Purchasing the product
- Brand loyalty
You should also consider how the major advertising channels work so that you choose the best platform for your brand. Today’s three main ad channels are Facebook, Google and Amazon, and they all offer different advantages. For example, Google and Facebook are where people tend to go for product discovery and research. Amazon is usually where they’ll purchase the products.
The Moss Networks team hit the new year running, securing its clients with coverage in noteworthy media outlets such as Venture Beat, Mobile Marketer, and Information Management (just to name a few). Our clients weigh in on everything from Facebook’s fake news problem to the future of app marketing and much more. Check out a list of recent op-eds and features we landed for our clients:
Facebook Should Treat Fake News Like Fraud – Venture Beat
Why SAP is More Vulnerable to Cyberattack Than You Think – Information Management
The Future of App Marketing: Shifting from a B2C to B2B2C Model – Mobile Marketer
Social Media Plays an Important Role in Company Culture and Fraud Protection – business.com
Why App Developers Need to Focus on the Holiday Season – ExchangeWire
Time to Retire the Corporate Performance Management Concept – Accounting Today
We’re well into the holiday season, but that doesn’t mean that our clients are slowing down anytime soon. In fact, for many of them it’s the busiest time of year and they’ve made it a priority to share their industry expertise with retailers, marketers and business owners alike. Check out the latest op-eds we secured for our clients in notable media outlets like Accounting Today, ExchangeWire, and more!
4 Goals for Mobile App Performance Marketers in 2018 – Adotas
The Equifax Breach Threatens to Boost Holiday Season Payment Fraud – PaymentsSource
Why App Developers Need to Focus on the Holiday Season – ExchangeWire
What Is A Collaborative Budget And Why Is It Worth Working Towards? - Finance Monthly
How Online Reviews Can Make or Break Small Sellers – Small Biz Daily
Moss Networks is excited to introduce Zaida Diaz as the newest member of our Marketing and PR team! As part of our growing company, Zaida will help us in continuing to execute innovative campaigns and media strategies for our clients. In addition to earning degrees in Journalism and Communication Studies at Cal State Northridge, the recent grad has also acquired industry experience at a number of organizations.
“It feels great to be a part of a team that never settles,” said Zaida. “At Moss Networks we bring the same enthusiasm and determination to all projects, no matter how small.”
“We feel Zaida is a great addition to our team, she embodies the hard work ethic and passion that Moss Networks has been built on. We are excited to put her to talents to work for our clients,” said Bonnie Moss, President and Founder of Moss Networks, Inc.
ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.
Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level (find more details at https://scottkeeverseo.com/seo-tampa/). In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.
Related: How to conduct a technical SEO audit?
If you want to see these kinds of results for your business, email the
The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience. To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.
To read the full article, CLICK HERE
We may be just starting Q2, but we are already seeing some big changes in our industry, as well as those of our clients. As technology is advancing and regulations are shifting, consumer behavior is evolving rapidly. This means that retailers, marketers, and business owners need to adjust accordingly or risk losing out to the competition. Luckily, our clients are experts in their fields, and they have put a big priority on educating their respective industries about these changes, helping businesses stay ahead of the game and maintain success. Check out some of the recent thought leadership pieces we have obtained for our clients:
Optimising Campaigns Based on Mobile App Usage, Not Installs by Xavier Bourlard, SVP International, Growth & Partner, Headway
One-To-One Marketing With A 90-Degree View Of the Consumer by Scott Bailey, Executive Vice President of Strategy and Analytics, Target Data
Chargebacks Can Kill Your Online Business – What You Need To Know by Rafael Lourenco, Vice President of US Operations, ClearSale
2016 was certainly a busy year in the AdTech and FinTech industries. Innovation has been rapidly advancing, and consumers are just starting to adjust. We look forward to seeing how our clients will serve the growing needs of the marketplace in the coming year.
As the final month of 2016 comes to a close, the Moss Networks team has more than just the holidays to celebrate— we also have some amazing thought leadership and news articles to share that promote the diverse strengths of each of our clients.
ClearSale CEO Pedro Chiamulera is featured on Episode 59 of Ambitious Radio Podcast
Ad-Free Netflix Helps Publicize Ad-Filled TV by Benjamin Reid of Elasticiti
Utility Payments Made Easy: 3 Customer Segments that Need E-Payments Now by Josh Budd of Forte Payment Systems
Cyber Weekend—A Global Opportunity for Retailers by Kirsty Tull of BillPro
Now’s The Time to Guard against Holiday E-Commerce Fraud by Bruno Farinelli of ClearSale
A picture may be worth a thousand words, but visual content can be much more valuable. As more people get most of their information from screens, content tools such as photos, illustrations, infographics, and video are the keys to engaging your audience. Research from many sources shows that including visuals can get more audience members to read, share, and use your content. In this post, we’ll look at three of visual content marketing’s biggest benefits.
Science says our eyes and minds tend to wander when confronted with a page of text – one often-cited statistic says that site visitors read about 20 percent of the words on a given page. That means that if you want to get your message through, you need visual information to combat text fatigue and keep your readers’ eyes on your pages and posts.
Visa Europe’s library of infographics takes complex topics like cross-border payment tokenization, multi-lateral interchange fees, and contactless payment adoption and distills them into easy-to-scan packages of visual information. Each infographic uses the traditional Visa blue and gold color palette for heightened brand visibility.
The next step
Try this test with some of…