[Case Study] ClearSale Gets New Brand Messaging; Experiences 300% Increase in Traffic, 25% Increase in Conversions

ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.

Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level. In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.

If you want to see these kinds of results for your business, email us today at info@mossnetworks.com or call 818-995-8127.

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Bonnie Moss Featured in PaymentsJournal: US Branding for International Payments Businesses

The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience.  To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.

To read the full article, CLICK HERE

Clients in the News

We may be just starting Q2, but we are already seeing some big changes in our industry, as well as those of our clients. As technology is advancing and regulations are shifting, consumer behavior is evolving rapidly. This means that retailers, marketers, and business owners need to adjust accordingly or risk losing out to the competition. Luckily, our clients are experts in their fields, and they have put a big priority on educating their respective industries about these changes, helping businesses stay ahead of the game and maintain success. Check out some of the recent thought leadership pieces we have obtained for our clients:

 

EW logoOptimising Campaigns Based on Mobile App Usage, Not Installs by Xavier Bourlard, SVP International, Growth & Partner, Headway

 

adx logoOne-To-One Marketing With A 90-Degree View Of the Consumer by Scott Bailey, Executive Vice President of Strategy and Analytics, Target Data

 

CNP-LogoChargebacks Can Kill Your Online Business – What You Need To Know by Rafael Lourenco, Vice President of US Operations, ClearSale

 

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Clients in the News

2016 was certainly a busy year in the AdTech and FinTech industries. Innovation has been rapidly advancing, and consumers are just starting to adjust. We look forward to seeing how our clients will serve the growing needs of the marketplace in the coming year.

As the final month of 2016 comes to a close, the Moss Networks team has more than just the holidays to celebrate— we also have some amazing thought leadership and news articles to share that promote the diverse strengths of each of our clients.

 

citn1 ClearSale CEO Pedro Chiamulera is featured on Episode 59 of Ambitious Radio Podcast

 

citn9 Ad-Free Netflix Helps Publicize Ad-Filled TV by Benjamin Reid of Elasticiti

 

citn2 Utility Payments Made Easy: 3 Customer Segments that Need E-Payments Now by Josh Budd of Forte Payment Systems

 

citn3  Cyber Weekend—A Global Opportunity for Retailers by Kirsty Tull of BillPro

 

citn4  Now’s The Time to Guard against Holiday E-Commerce Fraud by Bruno Farinelli of ClearSale

 

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Visual Content: Simple ways you can re-boost your brand image

A picture may be worth a thousand words, but visual content can be much more valuable. As more people get most of their information from screens, content tools such as photos, illustrations, infographics, and video are the keys to engaging your audience. Research from many sources shows that including visuals can get more audience members to read, share, and use your content. In this post, we’ll look at three of visual content marketing’s biggest benefits.

 

Scannability

Science says our eyes and minds tend to wander when confronted with a page of text – one often-cited statistic says that site visitors read about 20 percent of the words on a given page. That means that if you want to get your message through, you need visual information to combat text fatigue and keep your readers’ eyes on your pages and posts.

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For example

Visa Europe’s library of infographics takes complex topics like cross-border payment tokenization, multi-lateral interchange fees, and contactless payment adoption and distills them into easy-to-scan packages of visual information. Each infographic uses the traditional Visa blue and gold color palette for heightened brand visibility.

The next step

Try this test with some of…

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