[Case Study] ClearSale Gets New Brand Messaging; Experiences 300% Increase in Traffic, 25% Increase in Conversions

ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.

Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level. In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.

If you want to see these kinds of results for your business, email us today at info@mossnetworks.com or call 818-995-8127.

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Bonnie Moss Featured in PaymentsJournal: US Branding for International Payments Businesses

The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience.  To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.

To read the full article, CLICK HERE

5 Expert Tips on Maximizing your PR Strategy

Brand promotion has never been never easy. But thanks to the digital age, social media, and more personalized marketing strategies, public relations has become more complicated and nuanced than ever before. It’s also become more important if you want to get noticed in a noisy world.

But don’t let the new methods of promotion intimidate you. It’s easier than you think to get the basics down and get your company name in front of more, and better qualified, leads. We’ve put together 5 of our top tips to make you and your business more visible.

Develop an Effective Blog

These days, just having a blog isn’t enough. To make your blog work for you, it needs to provide value to your readers. But how can you build a blog that accomplishes this? To begin with, an effective blog is kept up to date with helpful and relevant information. Use your experience to inform your audience and provide insightful articles that speak to your clients and potential clients. By having posts that highlight your expertise, you’ll build trust with an audience who will look to you for advice, information, and eventually for help when they need your services.

Also make sure to cover trending…

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How Personal Branding Elevates Your Business

Your personal brand is an important part of your business image, especially if you lead or own a company. That’s because the digital transformation and social media make having a personal brand unavoidable, whether you manage it carefully or not. It’s also because today’s buyers, especially in the B2B space, want the brands they do business with to be run by experts who can help them solve problems, find new approaches, and move forward. If you’re not sure how to start building your personal brand, or if yours needs an overhaul, here are some concepts to work with.

 

Personal thought leadership can reach your business customers

Positioning yourself as an expert or innovator in your niche is the goal of every thought leadership program, but there are different ways to accomplish the goal. The key is to reach your audience in more than one channel and to offer a steady stream of fresh, relevant information to help them with their decision-making.

Effective avenues for thought leadership include:

  • Sharing original content on your personal or company blog
  • Personal social media activity that includes contributing thoughtful information, participating in productive discussions with industry peers, and sharing others’ ideas when they add value to the conversation
  • Networking with…
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Visual Content: Simple ways you can re-boost your brand image

A picture may be worth a thousand words, but visual content can be much more valuable. As more people get most of their information from screens, content tools such as photos, illustrations, infographics, and video are the keys to engaging your audience. Research from many sources shows that including visuals can get more audience members to read, share, and use your content. In this post, we’ll look at three of visual content marketing’s biggest benefits.

 

Scannability

Science says our eyes and minds tend to wander when confronted with a page of text – one often-cited statistic says that site visitors read about 20 percent of the words on a given page. That means that if you want to get your message through, you need visual information to combat text fatigue and keep your readers’ eyes on your pages and posts.

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For example

Visa Europe’s library of infographics takes complex topics like cross-border payment tokenization, multi-lateral interchange fees, and contactless payment adoption and distills them into easy-to-scan packages of visual information. Each infographic uses the traditional Visa blue and gold color palette for heightened brand visibility.

The next step

Try this test with some of…

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