ClearSale is an international fraud management solution provider that has celebrated exceptional success in the complex e-commerce market of Brazil and Latin America. With a unique business structure and a strong, passionate team of experts, ClearSale knew the time was right to expand into the US. In order to dive into this foreign market and differentiate themselves among the many businesses already established here, ClearSale decided to team up with Moss Networks to create a strategic narrative that would reach their targeted audiences.
Through an integrated brand strategy that included online and digital marketing initiatives, media relations and thought leadership as well as content and marketing strategies that helped take the company to the next level. In just the first year, the results were impressive, with an increase in website traffic of over 300% and a 25% increase in online conversions. To learn more about our collaboration with the ClearSale team, and how we managed to achieve these benchmarks of success, read the downloadable case study by CLICKING HERE.
If you want to see these kinds of results for your business, email us today at email@example.com or call 818-995-8127.
The President and Founder of Moss Networks, Bonnie Moss, created an article “What International Payments Businesses Need to Know about Branding in the US” that was published in PaymentsJournal this month.The article details what international payments businesses need to know about branding themselves to a US audience. Bonnie discusses how these businesses can use their offshore expertise to win US clients, as long as they tailor their marketing strategies to the needs and concerns of the US merchant audience. To be most effective, she argues, businesses must build their brands in the US starting from scratch and demonstrate expertise, build trust, and establish authority.
To read the full article, CLICK HERE
Your personal brand is an important part of your business image, especially if you lead or own a company. That’s because the digital transformation and social media make having a personal brand unavoidable, whether you manage it carefully or not. It’s also because today’s buyers, especially in the B2B space, want the brands they do business with to be run by experts who can help them solve problems, find new approaches, and move forward. If you’re not sure how to start building your personal brand, or if yours needs an overhaul, here are some concepts to work with.
Personal thought leadership can reach your business customers
Positioning yourself as an expert or innovator in your niche is the goal of every thought leadership program, but there are different ways to accomplish the goal. The key is to reach your audience in more than one channel and to offer a steady stream of fresh, relevant information to help them with their decision-making.
Effective avenues for thought leadership include:
- Sharing original content on your personal or company blog
- Personal social media activity that includes contributing thoughtful information, participating in productive discussions with industry peers, and sharing others’ ideas when they add value to the conversation
- Networking with…
A picture may be worth a thousand words, but visual content can be much more valuable. As more people get most of their information from screens, content tools such as photos, illustrations, infographics, and video are the keys to engaging your audience. Research from many sources shows that including visuals can get more audience members to read, share, and use your content. In this post, we’ll look at three of visual content marketing’s biggest benefits.
Science says our eyes and minds tend to wander when confronted with a page of text – one often-cited statistic says that site visitors read about 20 percent of the words on a given page. That means that if you want to get your message through, you need visual information to combat text fatigue and keep your readers’ eyes on your pages and posts.
Visa Europe’s library of infographics takes complex topics like cross-border payment tokenization, multi-lateral interchange fees, and contactless payment adoption and distills them into easy-to-scan packages of visual information. Each infographic uses the traditional Visa blue and gold color palette for heightened brand visibility.
The next step
Try this test with some of…